7:30am - 8:30am
8:30am - 9:00am
Welcome to Zignal Labs Summit -- from Chaos to Control: Josh Ginsberg, CEO of Zignal Labs
Communications and Marketing teams are now taking greater responsibility for corporate brand and reputation. Yet, the reputational risks lurking in the marketplace create a daily environment of chaos – spanning shareholder activism, a potential security hack, changing consumer preferences and even presidential tweets. Zignal CEO Josh Ginsberg will discuss how communications and marketing leaders are using media and social intelligence to turn “chaos” into “control” to drive transformation, minimize risk, make smarter decisions and build stronger brands.
9:00am - 10:00am
Media and Social Intelligence in the age of AI -- Adam Beaugh, President and Chief Product Officer of Zignal Labs
Learn how technology innovation and data science are helping communications and marketing leaders understand consumer demands, work collaboratively, make smarter decisions, and even predict your next crisis or opportunity.
10:00am - 10:30am
10:30am - 11:30am
Creating an Intelligent Blueprint to Mitigate Brand Risk
Every day, brands and corporate valuations face a variety of unpredictable risks that can erupt across digital and social media. When the inevitable crisis does occur, the response team faces a deluge of data across the media spectrum. How can teams use data to their advantage and counter any crisis with solid facts, a coordinated response and intelligent messaging? Learn how some of the top brands today are using social and media intelligence to build bullet-proof crisis plans that mitigate risk and streamline the response phase.
Meet the Data Scientists and Engineers: Innovation Showcase
12pm - 1:15pm
1:15pm - 2:15pm
Establishing a mission control mindset for enterprise-wide intelligence
For decades, Mission Control has been NASA’s hallmark for executional excellence. Today, Mission Control is becoming commonplace as the new operating model across every enterprise. Learn why companies are breaking down organizational silos to centralize their communications and social intelligence infrastructures to foster better collaboration and faster decisions across the entire company and C-suite.
2:30pm - 3:30pm
Empowering your communications and marketing teams with new, data-driven abilities
Corporate communications and marketing teams face a massive data deluge created by the many external stakeholders fueled by social media and mobile devices. Separating the signal from the noise across the billions of digital touchpoints has now become an exercise in data science. At the same time, communications teams are expected to analyze data and deliver accurate and actionable reports to the C-Suite and broader enterprise. How can communications and marketing teams incorporate data science and analytics within their day-to-day roles and stay one step ahead of a fast-moving media landscape? Learn how leaders can rapidly transform their teams into data-driven communications professionals.
3:30pm - 3:45pm
3:45pm - 4:45pm
Special Keynote Speaker
4:45m - 5:00pm
5:00pm - 7:00pm