8:00am - 9:00am
9:00am - 9:30am
Welcome to Zignal Labs Summit -- from Chaos to Control: Josh Ginsberg, CEO of Zignal Labs
Communications and Marketing teams are now taking greater responsibility for corporate brand and reputation. Yet, the reputational risks lurking in the marketplace create a daily environment of chaos – spanning shareholder activism, a potential security hack, changing consumer preferences and even presidential tweets. Zignal CEO Josh Ginsberg will discuss how communications and marketing leaders are using media and social intelligence to turn “chaos” into “control” to drive transformation, minimize risk, make smarter decisions and build stronger brands.
9:30am - 10:45am
AI in the Age of Media and Social Intelligence -- Adam Beaugh, President and Chief Product Officer of Zignal Labs
Learn how technology innovation and data science are helping communications and marketing leaders understand consumer demands, work collaboratively, make smarter decisions, and even predict your next crisis or opportunity.
Featuring: Steve Mnich from IBM and Logan Rosenstein from NVIDIA
10:45am - 11:15am
11:15am - 12:15am
Creating an Intelligent Blueprint to Mitigate Brand Risk
Every day, brands and corporate valuations face a variety of unpredictable risks that can erupt across digital and social media. When the inevitable crisis does occur, the response team faces a deluge of data across the media spectrum. How can teams use data to their advantage and counter any crisis with solid facts, a coordinated response and intelligent messaging? Learn how some of the top brands today are using social and media intelligence to build bullet-proof crisis plans that mitigate risk and streamline the response phase.
Featuring: Kevin Elliott from H+K Strategies, Kate Bernard from Boeing, Aaron McLear from Uber and Jeff Eller from The Jeff Eller Group.
12:15pm - 1:30pm
1:30pm - 2:30pm
Measuring your Brand’s Health in a Social Marketplace
Communications and marketing teams are the protectors of the company’s crown jewels: the corporate brand. Yet in a social and digitally-fueled marketplace, a company's brand sentiment, perception and value will always change -- sometimes overnight. These fluctuations can be attributed to competitive and marketplace news, social conversations, influencer activity, company news and a host of other factors. How can companies accurately and quickly measure their social brand health? Which metrics and KPIs should be leveraged? How is the content resonating? In this session, learn how companies are measuring and calibrating their brand health to align with customers and communicate with a clear voice.
Featuring: Justin Levy from Citrix, Jake Rosen from FlieshmanHillard, Jim Lin from Ketchum PR and Eric Toda from Airbnb.
2:30pm - 3:30pm
Empowering your Communications and Marketing Teams with New, Data-driven Abilities
Corporate communications and marketing teams face a massive data deluge created by the many external stakeholders fueled by social media and mobile devices. Separating the signal from the noise across the billions of digital touchpoints has now become an exercise in data science. At the same time, communications teams are expected to analyze data and deliver accurate and actionable reports to the C-Suite and broader enterprise. How can communications and marketing teams incorporate data science and analytics within their day-to-day roles and stay one step ahead of a fast-moving media landscape? Learn how leaders can rapidly transform their teams into data-driven communications professionals.
Featuring: Michael Buckley, former VP of Communications from Facebook, Stacey Jones from Accenture and Antonio Ortolani from The Brunswick Group.
3:30pm - 3:45pm
3:45pm - 4:45pm
Keynote Speaker: Coach Mike Shanahan, NFL Coach and Three-Time Super Bowl Champion
As a highly successful coach and leader, Mike will offer his unique perspective on using data, not just gut instinct, to drive strategy, decisions and winning results.
4:45m - 5:00pm
5:00pm - 7:00pm