Zignal Labs Summit 2017

Zignal Labs Summit 2017

The industry's must attend conference for media and social intelligence

San Francisco | May 18, 2017

Learn how top brands use media intelligence to drive business results

Zignal Summit is the premier gathering of communications and marketing professionals focused on building stronger brands through intelligent communications strategies. The one-day media intelligence conference will feature speakers, breakouts and workshops for customers, prospects and partners to learn and network.

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Featured Speakers

In today’s uncertain world, nobody’s business and reputation is safe. From Presidential tweets to empowered stakeholders and changing consumer sentiment, every day brings a new challenge for communications leaders.

The Summit’s theme, From Chaos to Control – Make Media Intelligence Central to your Business will feature several industry leaders and luminaries from the communications, PR, marketing and digital strategy disciplines. Through panels and keynote presentations, the Zignal Summit will educate and inspire attendees to harness the power of media intelligence to drive business transformation, understand changing consumer sentiment and build brand reputation.

Michael Buckley

Michael Buckley

Former VP of Global Business Communication at Facebook

Jeff Eller

Jeff Eller

President and Founder of The Jeff Eller Group

Kevin Elliott

Kevin Elliott

US Risk and Crisis Communications Director at Hill+Knowlton Strategies

Eric Toda

Eric Toda

Global Head of Social Marketing and Editorial Content at Airbnb

Jim Lin

Jim Lin

SVP, Digital Strategist / Creative Director at Ketchum Public Relations

Antonio Ortolani

Antonio Ortolani

Director, Brunswick Insights at Brunswick Group

Agenda

7:30am - 8:30am

Networking Breakfast

8:30am - 9:00am

Welcome to Zignal Labs Summit -- from Chaos to Control: Josh Ginsberg, CEO of Zignal Labs

Communications and Marketing teams are now taking greater responsibility for corporate brand and reputation. Yet, the reputational risks lurking in the marketplace create a daily environment of chaos – spanning shareholder activism, a potential security hack, changing consumer preferences and even presidential tweets. Zignal CEO Josh Ginsberg will discuss how communications and marketing leaders are using media and social intelligence to turn “chaos” into “control” to drive transformation, minimize risk, make smarter decisions and build stronger brands.

9:00am - 10:00am

Media and Social Intelligence in the age of AI -- Adam Beaugh, President and Chief Product Officer of Zignal Labs

Learn how technology innovation and data science are helping communications and marketing leaders understand consumer demands, work collaboratively, make smarter decisions, and even predict your next crisis or opportunity.

10:00am - 10:30am

Networking Break

10:30am - 11:30am

Creating an Intelligent Blueprint to Mitigate Brand Risk

Every day, brands and corporate valuations face a variety of unpredictable risks that can erupt across digital and social media. When the inevitable crisis does occur, the response team faces a deluge of data across the media spectrum. How can teams use data to their advantage and counter any crisis with solid facts, a coordinated response and intelligent messaging? Learn how some of the top brands today are using social and media intelligence to build bullet-proof crisis plans that mitigate risk and streamline the response phase.

11:30am- 12pm

Meet the Data Scientists and Engineers: Innovation Showcase

12pm - 1:15pm

Networking Lunch

1:15pm - 2:15pm

Establishing a mission control mindset for enterprise-wide intelligence

For decades, Mission Control has been NASA’s hallmark for executional excellence. Today, Mission Control is becoming commonplace as the new operating model across every enterprise. Learn why companies are breaking down organizational silos to centralize their communications and social intelligence infrastructures to foster better collaboration and faster decisions across the entire company and C-suite.

2:30pm - 3:30pm

Empowering your communications and marketing teams with new, data-driven abilities

Corporate communications and marketing teams face a massive data deluge created by the many external stakeholders fueled by social media and mobile devices. Separating the signal from the noise across the billions of digital touchpoints has now become an exercise in data science. At the same time, communications teams are expected to analyze data and deliver accurate and actionable reports to the C-Suite and broader enterprise. How can communications and marketing teams incorporate data science and analytics within their day-to-day roles and stay one step ahead of a fast-moving media landscape? Learn how leaders can rapidly transform their teams into data-driven communications professionals.

3:30pm - 3:45pm

Networking Break

3:45pm - 4:45pm

Special Keynote Speaker

4:45m - 5:00pm

Closing Remarks

5:00pm - 7:00pm

Cocktail Reception

Who should attend

Media and social intelligence is empowering many teams across today’s enterprise and at leading agencies. If you are a member of the corporate communications, public relations, marketing, digital strategy, or public and government affairs teams, then you won’t want to miss the Zignal Summit!

The Venue

Zignal Summit 2017 will be held at the Marriott San Francisco Union Square on Thursday May 18. This exclusive event is by invitation only. To request an invitation, please click on the button below and provide your information. We will respond within 24 hours.

Zignal has reserved a block of rooms at the Marriott. To reserve a room, click here.

Click here to request your invite to attend

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