Zignal Labs Summit 2017

Zignal Labs Summit 2017

The industry's must attend conference for media and social intelligence

San Francisco | May 18, 2017

Learn how top brands use media intelligence to drive business results

Zignal Summit is the premier gathering of communications and marketing professionals focused on building stronger brands through intelligent communications strategies. The one-day media intelligence conference will feature speakers, breakouts and workshops for customers, prospects and partners to learn and network.

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Featured Speakers

In today’s uncertain world, nobody’s business and reputation is safe. From Presidential tweets to empowered stakeholders and changing consumer sentiment, every day brings a new challenge for communications leaders.

The Summit’s theme, From Chaos to Control – Make Media Intelligence Central to your Business will feature several industry leaders and luminaries from the communications, PR, marketing and digital strategy disciplines. Through panels and keynote presentations, the Zignal Summit will educate and inspire attendees to harness the power of media intelligence to drive business transformation, understand changing consumer sentiment and build brand reputation.

Stacey Jones

Stacey Jones

Managing Director, Global Media Relations and Corporate Marketing at Accenture

Eric Toda

Eric Toda

Global Head of Social Marketing and Editorial Content at Airbnb

Antonio Ortolani

Antonio Ortolani

Director, Brunswick Insights at Brunswick Group

Justin Levy

Justin Levy

Global Social Media at Citrix

Michael Buckley

Michael Buckley

Former VP of Global Business Communication at Facebook

Jake Rosen

Jake Rosen

Senior Vice President and Senior Partner at FleishmanHillard

Kevin Elliott

Kevin Elliott

US Risk and Crisis Communications Director at Hill+Knowlton Strategies

Jeff Eller

Jeff Eller

President and Founder of The Jeff Eller Group

Jim Lin

Jim Lin

SVP, Digital Strategist / Creative Director at Ketchum Public Relations

Logan Rosenstein

Logan Rosenstein

Social Intelligence at NVIDIA

Todd Malan

Todd Malan

Vice President External Affairs at Rio Tinto

Aaron McLear

Aaron McLear

Director of Public Affairs, West at Uber

Agenda

8:00am - 9:00am

Networking Breakfast

9:00am - 9:30am

Welcome to Zignal Labs Summit -- from Chaos to Control: Josh Ginsberg, CEO of Zignal Labs

Communications and Marketing teams are now taking greater responsibility for corporate brand and reputation. Yet, the reputational risks lurking in the marketplace create a daily environment of chaos – spanning shareholder activism, a potential security hack, changing consumer preferences and even presidential tweets. Zignal CEO Josh Ginsberg will discuss how communications and marketing leaders are using media and social intelligence to turn “chaos” into “control” to drive transformation, minimize risk, make smarter decisions and build stronger brands.

9:30am - 10:45am

AI in the Age of Media and Social Intelligence -- Adam Beaugh, President and Chief Product Officer of Zignal Labs

Learn how technology innovation and data science are helping communications and marketing leaders understand consumer demands, work collaboratively, make smarter decisions, and even predict your next crisis or opportunity.

10:45am - 11:15am

Networking Break

11:15am - 12:15am

Creating an Intelligent Blueprint to Mitigate Brand Risk

Every day, brands and corporate valuations face a variety of unpredictable risks that can erupt across digital and social media. When the inevitable crisis does occur, the response team faces a deluge of data across the media spectrum. How can teams use data to their advantage and counter any crisis with solid facts, a coordinated response and intelligent messaging? Learn how some of the top brands today are using social and media intelligence to build bullet-proof crisis plans that mitigate risk and streamline the response phase.

12:15pm - 1:30pm

Networking Lunch

1:30pm - 2:30pm

Measuring your Brand’s Health in a Social Marketplace

Communications and marketing teams are the protectors of the company’s crown jewels: the corporate brand. Yet in a social and digitally-fueled marketplace, a company's brand sentiment, perception and value will always change -- sometimes overnight. These fluctuations can be attributed to competitive and marketplace news, social conversations, influencer activity, company news and a host of other factors. How can companies accurately and quickly measure their social brand health? Which metrics and KPIs should be leveraged? How is the content resonating? In this session, learn how companies are measuring and calibrating their brand health to align with customers and communicate with a clear voice.

2:30pm - 3:30pm

Empowering your Communications and Marketing Teams with New, Data-driven Abilities

Corporate communications and marketing teams face a massive data deluge created by the many external stakeholders fueled by social media and mobile devices. Separating the signal from the noise across the billions of digital touchpoints has now become an exercise in data science. At the same time, communications teams are expected to analyze data and deliver accurate and actionable reports to the C-Suite and broader enterprise. How can communications and marketing teams incorporate data science and analytics within their day-to-day roles and stay one step ahead of a fast-moving media landscape? Learn how leaders can rapidly transform their teams into data-driven communications professionals.

3:30pm - 3:45pm

Networking Break

3:45pm - 4:45pm

Special Keynote Speaker

4:45m - 5:00pm

Closing Remarks

5:00pm - 7:00pm

Cocktail Reception

Who should attend

Media and social intelligence is empowering many teams across today’s enterprise and at leading agencies. If you are a member of the corporate communications, public relations, marketing, digital strategy, or public and government affairs teams, then you won’t want to miss the Zignal Summit!

The Venue

Zignal Summit 2017 will be held at the Marriott San Francisco Union Square on Thursday May 18. This exclusive event is by invitation only. To request an invitation, please click on the button below and provide your information. We will respond within 24 hours.

Zignal has reserved a block of rooms at the Marriott. To reserve a room, click here.

Click here to request your invite to attend

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