Through sentiment analysis, Zignal identifies general attitudes associated your brand, product or issues.
Zignal’s sentiment analysis capabilities helps to determine the tone behind a series of words and gain an understanding of attitudes and emotions expressed within a mention. Using Natural Language Processing (NLP) to calculate sentiment, sentences and words are analyzed and conversations categorized to discover a better understanding of certain topics (positive, negative or neutral).
- Monitor customer perception of your brand
- Identify an emerging crisis
- See how you compare against the competition
- Gauge public opinion about propose legislation or policy