Sentiment Analysis Understand tone and attitudes

Through sentiment analysis, Zignal identifies general attitudes associated your brand, product or issues.
Zignal’s sentiment analysis capabilities helps to determine┬áthe tone behind a series of words and gain an understanding of attitudes and emotions expressed within a mention. Using Natural Language Processing (NLP) to calculate sentiment, sentences and words are analyzed and conversations categorized to discover a better understanding of certain topics (positive, negative or neutral).
  • Monitor customer perception of your brand
  • Identify an emerging crisis
  • See how you compare against the competition
  • Gauge public opinion about propose legislation or policy

See how Zignal uses media data to measure what matters most to your business