Story Evolution Track precisely how an important conversation or story spreads

Communications teams must act fast when a crisis, fake news story or inaccurate conversation begins to spread across the media spectrum.

Real-time visualizations allow you to quickly identify the supporting authors, domains and influencers driving a story, identify the points of origin — whether traditional or social media. Most importantly, you will know how the story evolves and be able to take immediate action.

  • Spot an online article shared on social media and intervene before the conversation gains traction
  • Identify media influencers that should be targeted for future product launches or campaigns
  • Discover content spreading across social media to plan content creation strategies

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