Resources

eBook: Identifying the Influencers that Matter — A Data Driven Guide to Building Trust in your Brand or Cause

Today, empowered consumers exert immense control over brands, public causes and corporate reputations. In fact, a single individual wielding a mobile device has the power to reach millions of people through social media and impact a brand or advocacy cause. To succeed in this dynamic environment, brands and organizations must take a data-driven approach to identifying and managing key influencers. In this informative eBook, communications and marketing teams will learn how to leverage media and social intelligence to: - Cut through the data deluge and pinpoint the influencers driving your share of voice, coverage and sentiment. - Track how stories can rapidly escalate from a low-grade influencer conversation to national news or a major crisis. - Effectively monitor and manage groups of influencers -- especially to build trust in your brand or cause. - Understand the most important issues driving influencer conversations within your industry.

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White Paper: The Mission Control Mandate for Today’s Chief Communications Officer

In today’s uncertain world, nobody’s business and reputation is safe. From Presidential tweets to empowered stakeholders and changing consumer sentiment, every day brings a new challenge for communications leaders. To thrive, CCOs are centralizing the communications function and harnessing the power of media and social intelligence to drive business transformation, understand changing consumer sentiment and build brand reputation. But the expectations are high: The communications function is now elevated to the C-Suite and expected to deliver accurate, actionable and strategic intelligence across the global enterprise. Download Zignal’s white paper and learn how communications leaders can establish a “Mission Control” mindset that: - Turns media and social intelligence into a strategic asset for the entire enterprise. - Removes departmental silos and centralizes metrics, reporting, crisis response and data-driven decision making. - Supports corporate strategy, C-Suite reporting and risk mitigation.

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eBook: 10 Ways that Big Data will Modernize your Crisis Communications Plan

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight – damaging corporate brands and reputations. Even the best-intentioned crisis plans can’t withstand the ferocity of a digitally-driven crisis. In this informative eBook, learn how you can modernize your crisis communications plan by incorporating data-driven insights and decision making. The eBook’s ten-point framework offers practical guidance that any organization can employ during the planning, response and assessment phases of a crisis.

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