Resources

Webinar: Why Corporate Communications Teams Should Think More Like Data Scientists

Over the past few years, corporate communications teams have struggled to protect brand reputation across the many external stakeholders fueled by social media and mobile devices. In this new world, separating the signal from the noise across the billions of digital touch-points has now become an exercise in data science. At the same time, communications teams are expected to analyze data and deliver accurate and actionable reports to the C-Suite and broader enterprise. How can communications professionals incorporate data science and analytics within their day-to-day roles and stay one step ahead of a fast-moving media landscape?

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eBook: Identifying the Influencers that Matter — A Data Driven Guide to Building Trust in your Brand or Cause

Today, empowered consumers exert immense control over brands, public causes and corporate reputations. In fact, a single individual wielding a mobile device has the power to reach millions of people through social media and impact a brand or advocacy cause. To succeed in this dynamic environment, brands and organizations must take a data-driven approach to identifying and managing key influencers. In this informative eBook, communications and marketing teams will learn how to leverage media and social intelligence to: - Cut through the data deluge and pinpoint the influencers driving your share of voice, coverage and sentiment. - Track how stories can rapidly escalate from a low-grade influencer conversation to national news or a major crisis. - Effectively monitor and manage groups of influencers -- especially to build trust in your brand or cause. - Understand the most important issues driving influencer conversations within your industry.

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White Paper: The Mission Control Mandate for Today’s Chief Communications Officer

In today’s uncertain world, nobody’s business and reputation is safe. From Presidential tweets to empowered stakeholders and changing consumer sentiment, every day brings a new challenge for communications leaders. To thrive, CCOs are centralizing the communications function and harnessing the power of media and social intelligence to drive business transformation, understand changing consumer sentiment and build brand reputation. But the expectations are high: The communications function is now elevated to the C-Suite and expected to deliver accurate, actionable and strategic intelligence across the global enterprise. Download Zignal’s white paper and learn how communications leaders can establish a “Mission Control” mindset that: - Turns media and social intelligence into a strategic asset for the entire enterprise. - Removes departmental silos and centralizes metrics, reporting, crisis response and data-driven decision making. - Supports corporate strategy, C-Suite reporting and risk mitigation.

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Webinar: The Most Important Media Metrics that Will Drive your Business in 2017

Now more than ever, data and metrics are the centerpiece of every PR and communications program. Join H+K Strategies and Zignal Labs for an informative webcast, where they will explore how media metrics from social intelligence will protect brand reputation and mitigate risk -- all while helping organizations demonstrate tangible ROI to the C-suite and broader enterprise.

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