Resources

Webinar: Why Corporate Communications Teams Should Think More Like Data Scientists

Over the past few years, corporate communications teams have struggled to protect brand reputation across the many external stakeholders fueled by social media and mobile devices. In this new world, separating the signal from the noise across the billions of digital touch-points has now become an exercise in data science. At the same time, communications teams are expected to analyze data and deliver accurate and actionable reports to the C-Suite and broader enterprise. How can communications professionals incorporate data science and analytics within their day-to-day roles and stay one step ahead of a fast-moving media landscape?

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eBook: Identifying the Influencers that Matter — A Data Driven Guide to Building Trust in your Brand or Cause

Today, empowered consumers exert immense control over brands, public causes and corporate reputations. In fact, a single individual wielding a mobile device has the power to reach millions of people through social media and impact a brand or advocacy cause. To succeed in this dynamic environment, brands and organizations must take a data-driven approach to identifying and managing key influencers. In this informative eBook, communications and marketing teams will learn how to leverage media and social intelligence to: - Cut through the data deluge and pinpoint the influencers driving your share of voice, coverage and sentiment. - Track how stories can rapidly escalate from a low-grade influencer conversation to national news or a major crisis. - Effectively monitor and manage groups of influencers -- especially to build trust in your brand or cause. - Understand the most important issues driving influencer conversations within your industry.

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Webinar: The Most Important Media Metrics that Will Drive your Business in 2017

Now more than ever, data and metrics are the centerpiece of every PR and communications program. Join H+K Strategies and Zignal Labs for an informative webcast, where they will explore how media metrics from social intelligence will protect brand reputation and mitigate risk -- all while helping organizations demonstrate tangible ROI to the C-suite and broader enterprise.

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eBook: 10 Ways that Big Data will Modernize your Crisis Communications Plan

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight – damaging corporate brands and reputations. Even the best-intentioned crisis plans can’t withstand the ferocity of a digitally-driven crisis. In this informative eBook, learn how you can modernize your crisis communications plan by incorporating data-driven insights and decision making. The eBook’s ten-point framework offers practical guidance that any organization can employ during the planning, response and assessment phases of a crisis.

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Post-Democratic National Convention Report

View our report on the public reaction to the Democratic National Convention.

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