Brand and Reputation
Leverage media intelligence to build brand and protect your corporate reputation.

Benchmark and measure brand sentiment

See how consumers, influencers and external stakeholders talk about your brand.

  • Get a high-level view of all data and news activity – not just snapshots.
  • Give influencers and brand advocates a foundation to support your brand.
  • Understand your audiences, their hot buttons and how to keep them engaged.

Establish a meaningful share of voice

Learn where the most important conversations are happening — and its impact on your share of voice.

  • Show the value of mentions, impressions, influencers, sentiment, competitive mentions, and keywords.
  • Monitor competitor announcements and news to modify your messages.
  • See where conversations are centered and on which media sources and domains.

Build a better brand

Maintain brand consistency and prevent your brand from being tarnished by negative news.

  • Strengthen the context of media data to improve your marketing messages.
  • Create more granular marketing campaigns with geo-location and geo-enrichment demographics.
  • Ensure brand compliance with subsidiaries and partners across channels

"We've built a strong brand in the marketplace. Zignal helps protect this investment with the insights to calibrate how our brand is being discussed across our key audiences and stakeholders."

Leading CPG company

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