Brand and Reputation Management Leverage media intelligence to build brand and protect your corporate reputation.

Benchmark and measure brand sentiment

Benchmark and measure brand sentiment

See how consumers, influencers and external stakeholders talk about your brand.

  • Get a high-level view of all data and news activity – not just snapshots.
  • Give influencers and brand advocates a foundation to support your brand.
  • Understand your audiences, their hot buttons and how to keep them engaged.
Establish a meaningful share of voice

Establish a meaningful share of voice

Learn where the most important conversations are happening — and its impact on your share of voice.

  • Show the value of mentions, impressions, influencers, sentiment, competitive mentions, and keywords.
  • Monitor competitor announcements and news to modify your messages.
  • See where conversations are centered and on which media sources and domains.
Build a better brand

Build a better brand

Maintain brand consistency and prevent your brand from being tarnished by negative news.

  • Strengthen the context of media data to improve your marketing messages.
  • Create more granular marketing campaigns with geo-location and geo-enrichment demographics.
  • Ensure brand compliance with subsidiaries and partners across channels

"We've built a strong brand in the marketplace. Zignal helps protect this investment with the insights to calibrate how our brand is being discussed across our key audiences and stakeholders."

Leading CPG company

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