Event Coverage Measure the impact and business value of your campaigns, events and announcements.

Stay focused with scheduled briefings and reports

Keep your reputation steady in a fast moving marketplace.

  • Monitor market developments as they happen so key messages are on target.
  • Set up an automated reporting schedule: daily, weekly, monthly, and to different time zones.
  • Leverage the right data to communicate strategy, goals and financial details.

Track event-related media activity

Accurately measure the quality and business impact of media coverage to support your business goals.

  • Analyze public and influencer sentiment to assess media coverage.
  • Geo-visualization keeps watch on recent stories and localized sentiment.
  • Track hashtags or keywords during an event and generate reports at regular intervals.

Centralize your efforts

Build a “mission control” center to serve as hub of centralized activity and aggregating media intelligence data.

  • Generate earned media coverage to meet your weekly, monthly and quarterly goals.
  • Centralize reports, processes and decisions to get everyone marching in lockstep.
  • Identify and flag important issues for event coordinators so they can take action.

"Our Zignal reports capture the depth and breadth of our communications efforts -- ultimately saving our team countless hours of manual analysis and curation."

Large pharmaceutical company

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