Event Coverage Measure the impact and business value of your campaigns, events and announcements.

Stay focused with scheduled briefings and reports

Stay focused with scheduled briefings and reports

Keep your reputation steady in a fast moving marketplace.

  • Monitor market developments as they happen so key messages are on target.
  • Set up an automated reporting schedule: daily, weekly, monthly, and to different time zones.
  • Leverage the right data to communicate strategy, goals and financial details.
Track event-related media activity

Track event-related media activity

Accurately measure the quality and business impact of media coverage to support your business goals.

  • Analyze public and influencer sentiment to assess media coverage.
  • Geo-visualization keeps watch on recent stories and localized sentiment.
  • Track hashtags or keywords during an event and generate reports at regular intervals.
Centralize your efforts

Centralize your efforts

Build a “mission control” center to serve as hub of centralized activity and aggregating media intelligence data.

  • Generate earned media coverage to meet your weekly, monthly and quarterly goals.
  • Centralize reports, processes and decisions to get everyone marching in lockstep.
  • Identify and flag important issues for event coordinators so they can take action.

"Our Zignal reports capture the depth and breadth of our communications efforts -- ultimately saving our team countless hours of manual analysis and curation."

Large pharmaceutical company

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