Marketing Measure brand reputation and refine marketing messages across your audiences.

Understand audiences and behaviors

Know the drivers, influencers and issues fueling brand conversations across every media touchpoint.

  • Monitor and filter news by subject or geo-location to prioritize your coverage.
  • Learn the impact of your brand and messaging, and your share of voice.
  • Keep tabs on the most important social media KPIs, including Tweets, sentiment, hashtags and historical patterns.

Gain a single view of cross-channel activity

Stop getting partial snapshots of media data and start seeing the big picture.

  • Keep all marketers armed with the same data, analyses and insights.
  • Centralize information and responses for external media and analyst consumption.
  • Read the common threads of social media data across brand and consumer activity.

Share news and insights dynamically

Build cross-departmental workflow that automatically pushes alerts, reports, briefings and reading lists to executives.

  • Highly intuitive graphical visualizations show you data, trends and revealing insights.
  • Present visually appealing, easy-to-interpret reports that change dynamically up to the moment.
  • Create executive reading lists that include relevant clippings, notes and recommendations.

Identify and segment the influencers that matter

Follow the digital narrative about your brand to measure how your messages and content are resonating.

  • Control how influencers, social activists and partners view your brand
  • Give influencers and brand advocates a foundation to support your brand.
  • Understand your audiences, their hot buttons and how to keep them engaged.

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