Public and
Government Affairs
Drive your public advocacy strategy by harnessing media and social intelligence across your key stakeholder segments.

Manage your reputational risk and crisis response

Boost your speed of response with data-driven insights and decision making.

  • Surface the issues and relevant conversations to prevent a crisis.
  • Make data-driven decisions to plan a prompt response and mitigate risk.
  • Identify the key stakeholders and influencers controlling your share of voice.

Devise a data-driven strategy that pinpoints the right issues and messages

Know the details behind any unpredictable events that can impact your brand including cybersecurity, shareholder activism, Presidential tweets and regulations.

  • Alert teams when key terms, issues or co-occurrences are triggered across the media landscape.
  • Test and measure hyper-targeted messaging to specific audiences or communities.
  • Build comprehensive reporting that informs internal stakeholders and executives with one source of the truth.

Identify the right influencers to advance your cause

Public and government affairs in a Trump era requires a new approach.

  • Find the right individuals that can promote or detract from your brand or policy initiative.
  • Minimize surprises by identifying emerging influencers, NGOs, government officials and industry groups.
  • Create customized influencer listings to strengthen your engagement strategies.

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