Technology Top global brands across a variety of industries use Zignal to build trust and protect reputation.

Today’s always-on news cycle has profoundly impacted the technology space. Surfacing powerful stories, reviews and social media activity across a vast universe of B2C and B2B technology influencers is a daunting task for fast-moving tech companies that want to establish themselves as thought leaders and innovators. Tech companies that want to thrive in this highly dynamic selling environment must master media intelligence – or perish.

Identify influencers wherever they are

Track social and other media activity, from “mom and pop” bloggers to large technology review outlets and analysts

  • Tier B2B and B2C influencers based on number of followers or frequency of content shared
  • Understand who the loudest voices are on Twitter and what they’re saying about your brand
  • Track and filter by key metrics such as volume, shares, retweets and sentiment

Prepare your executive teams

Report to the C-suite on trends, news or potential publicity issues

  • Create daily reading clips segmented by brand, industry or competitor
  • Hone in on potentially damaging conversations across vertical segments
  • Gain coverage trends related to executive actions, poor product reviews or financial shortfalls

Get media to support your brand

Create differentiated messaging that establishes your company as a thought leader in a fast-moving space

  • Measure pull-through messaging effectiveness to ensure the highest audience impact
  • Determine best placement of content to enhance your brand across markets
  • See how well messages are resonating so you don’t spend time “talking into a black hole”

Leapfrog your competitors

Gauge how successful your marketing messages and content are compared to your key competitors

  • See how competitor news and campaigns might impact your messaging and programs
  • Get real time access to success metrics to pivot quickly to a new strategy or approach
  • Filter by geography to see a map of your campaign “wow” factor

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