Webinar: Why Corporate Communications Teams Should Think More Like Data Scientists

Over the past few years, corporate communications teams have struggled to protect brand reputation across the many external stakeholders fueled by social media and mobile devices. In this new world, separating the signal from the noise across the billions of digital touch-points has now become an exercise in data science. At the same time, communications teams are expected to analyze data and deliver accurate and actionable reports to the C-Suite and broader enterprise. How can communications professionals incorporate data science and analytics within their day-to-day roles and stay one step ahead of a fast-moving media landscape?

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