Over the past decade, the role of business communicators has changed dramatically.  No longer can communications professionals rely upon scripted messages, targeted press releases and tiered media lists. Today, corporate communications is based upon discrete bits and bytes and can travel faster than the speed of light. At the same time, the digital and mobile-savvy marketplace has changed the playing field for every business communicator. Ultimately, communication professionals require a new set of tools and strategies to promote and advocate their brands.

Zignal Labs is a proud sponsor and member of the International Association of Business Communicators for both the Dallas and Chicago Chapters. The International Association of Business Communicators (IABC) brings together thousands of communication professionals to connect and learn how to improve effectiveness through their strategic communications. Established in 1970, IABC serves members in more than 70 countries for networking, career development and personal growth.

Over the next 12 months,  Zignal and the IABC will collaborate through events and professional development activities.  Specifically, Zignal will participate in chapter events, panel presentations and networking opportunities with the Dallas and Chicago chapters of IABC with the goal of helping today’s communications professional bolster their skills for a digital marketplace.  

We hope you can join us to learn how data-driven decision making and realtime analytics can ensure marketing and communications success.

Upcoming events:

IABC Chicago Bronze Quill Awards 

  • September 13, 2016
  • The Dawson. 730 W. Grand Ave., Chicago
  • 5:30 PM to 8:30 PM
  • Register here

IABC Dallas Fall Conference

  • September 15, 2016
  • The Clubs of Preston Wood. 15909 Preston Road Dallas, TX 75248
  • 8:00 AM to 1:00 PM
  • Zignal Labs Panel Presentation: Digital Content Marketing: Pay for Play and Beyond.
  • Register here