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Narrative Intelligence for Communications Teams Leverage narratives to craft the right message for the right people – at the right time.

In today’s highly polarized and viral environment, narratives – presenting both threats and opportunities – emerge suddenly and grow quickly.

Zignal’s Narrative Intelligence Cloud continuously scans and analyzes billions of digital stories across the entire media spectrum to instantly surface the narratives that matter most to your organization. This gives communications teams the power to more strategically interpret potential risks and act upon every brand-building opportunity.

Manage Your Brand Reputation

Never miss an opportunity to amplify your brand. Zignal helps you measure and uplevel the impact of your communications plan to improve brand reputation and business performance.

  • Monitor real-time mentions of your brand to gain a holistic understanding of the conversation around your business across various media channels.
  • Identify who is shaping narratives around key topics – and target the right media and influencers to build your business.
  • Measure the  positive or negative impact of mentions related to your brand with Zignal’s Media Quality Score (MQS).

Address Crises and Issues

When a crisis occurs, stale data simply won’t do. Zignal helps you manage today’s chaotic media environment by synthesizing and enriching data in real time, so you can reduce the impact of narrative-borne risks on your business and reputation.

  • Monitor hot-button issues and set up early-warning alerts so that you can quickly understand and respond to a potential crisis.
  • Baseline previous crisis events to extract data-driven insights that help you plan proactive and effective messaging.
  • Identify when unreliable or automated sources are fueling narratives around your brand – and leverage this knowledge to put out fires before they spread.
Graph of key issues around air travel

Discover Opportunities

Narratives can present valuable opportunities to advance your key objectives. With Zignal, you can discover and analyze these opportunities as they emerge – and leverage them for the benefit of your company or organization.

  • Promote your values by connecting with your audience, identifying the issues they care about the most, and messaging your stance.
  • Identify emerging narratives that reflect favorable market trends and shifting public sentiment around key issues – and grow your business.
  • Build a powerful narrative about your organization by identifying the topics, people, and networks that can shape opinion.

"We, as companies, need to make sure we message things in a way that speaks to the communities we should be speaking to. That's where keeping a pulse on what's being said, and what criticisms other companies are facing other, is so important."

Colleen McGroarty, Director of Communications Intelligence, Prudential Financial

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