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About Zignal Labs

Zignal’s Narrative Intelligence Cloud analyzes billions of digital stories in real time to help customers discover and manage the narratives that can help or harm them.

Used by the world’s largest companies and public sector organizations, Zignal’s natural language processing and machine learning algorithms identify risks and opportunities as they emerge, and provide insight into how to shape the narratives that matter most.

Zignal serves customers around the world, including Expedia, Synchrony, Prudential, and The Public Good Projects.

Our History

Zignal Labs was founded by industry pioneers who realized the massive potential of analyzing the entire spectrum of media and social data.

In 2011, Josh Ginsberg, Adam Beaugh, and Jim Hornthal started Zignal Labs to help customers instantly see conversations and stories taking place across all media. Conceived as a tool for political campaigns accustomed to media “war rooms,” other industries quickly took notice of how they could benefit from real-time analysis of online narratives.

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The leadership team at Zignal Labs is composed of industry veterans from the fields of Media, Public Relations, Marketing, Technology, and Risk and Security.

Guy Churchward


A five-time CEO with over 30 years of experience leading and transforming companies in security, cloud computing, and data orchestration, management, and protection, Guy now leads Zignal as CEO. He was most recently CEO of Datera, and previously served as President of the Core Technologies Division at Dell EMC. Hailing from Britain, Guy and his wife Jo now call California home, along with their clown dog and co-conspirator cat.

Adam Beaugh


Adam is the Co-Founder & President of Zignal Labs. Intuitively combining the creative and the technological, Adam has led the development of the Zignal Labs Narrative Intelligence Cloud, which helps the world's largest companies and the public sector discover and manage the narratives that can help or harm them. Prior to Zignal, Adam directed digital comms for Jackson Family Wines and the Texas Office of the Governor.

David Atlas


As CMO, David oversees Zignal's marketing function, including demand generation, product marketing, and corporate marketing. David has over 25 years of marketing experience, previously serving as CMO at Persado, SVP of Marketing at StrongView (now Selligent), and SVP of Sales & Marketing at Goodmail, as well as managing Collective Gain, his successful marketing consulting practice.

Jennifer Granston


As CCO, Jen oversees customer engagement and experience, ensuring each customer receives maximum value from the platform as they use Zignal to support their most critical business goals and brand decisions. Jen has more than 20 years of industry experience, including holding several senior executive positions at WE Communications, most recently Global COO and President Insight Analytics.

Deb Hoffman


As Zignal's CHRO, Deb is responsible for ensuring that the company's HR and business goals remain aligned. Deb has been in human resources for the past 20 years, holding progressively senior positions at Intel, Data Domain/EMC, Barracuda Networks, and, most recently, Datera. She has also held various positions in sales, marketing, and operations. She lives in San Jose with her husband, and dog Kona.

Chris Krook


Chris serves as Zignal’s CFO, managing the financial strategy of the company along with the accounting, legal, facilities, and IT functions. During his 20+ years as a CFO, Chris has grown the internal operations for several successful enterprise software and venture-backed SaaS companies, such as GuideSpark, InQuira, Comergent, Connectify, and NetGravity.

Gal Perl


Gal is Zignal’s Chief Product Officer, overseeing the strategy, roadmap, and execution of the company’s next-generation narrative intelligence platform. Gal has 20 years of experience in the SaaS industry, previously leading product direction at Fitbit, PayPal, Reltio, Better Place, and SAP, among other companies.

Mark Torrey

SVP, Customer Success & Operations

Mark heads up Zignal's Customer Success and Operations teams, ensuring a consistently excellent experience and return on investment for every customer. He has more than 20 years of experience leading professional services teams at high-growth cloud infrastructure and SaaS providers, including VMware, Navisite, and Servercast.

Alex del Castillo

VP, Public Sector

As Zignal's Vice President, Public Sector, Alex leads business operations in service to both military and civilian government organizations worldwide. A former Chicago prosecuting attorney, enlisted Marine turned naval officer, and Booz Allen Hamilton consultant to U.S. Special Operations Forces, he brings more than 20 years of experience across the public sector to Zignal Labs.


We are honored to have some of the sharpest minds and industry leaders as part of Zignal Labs' Board.

Jim Hornthal

Jim is the co-founder and Executive Chairman of Zignal Labs, Triporati, LaunchPad Central and M34 Capital. He sits on several boards including KIND Snacks, Revinate and Via.com.

Andy Ballard

Andy Ballard, Zignal Labs Vice Chairman, is the founder and managing partner of Figtree Partners, an investment firm focused on digital media; he is also the CEO and co-founder of Wiser Solutions.

Adam Beaugh

Adam is the Co-Founder & President of Zignal Labs. Intuitively combining the creative and the technological, Adam has led the development of the Zignal Labs Narrative Intelligence Cloud, which helps the world's largest companies and public sector organizations discover and manage the narratives that can help or harm them. Prior to Zignal, Adam directed digital comms for Jackson Family Wines and the Texas Office of the Governor.

David M Coit

David is the co-founder and former Managing Director of North Atlantic Capital, headquartered in Portland, Maine, and has spent decades investing in growth technology businesses across the United States. He has served as Chairman of the National Association of Small Business Investment Companies (now the Small Business Investor Alliance) and on the boards of numerous public, private and not-for-profit organizations.


We are honored to have some of the sharpest minds and industry leaders as Zignal Labs' Advisors.

Josh Ginsberg

Josh is currently Vice President of Public Affairs Marketing at Facebook. Josh has also applied his extensive experience in PR and public affairs to a number of impactful initiatives, including co-founding Zignal Labs.

Sir Timothy Berners-Lee

Tim is an English computer scientist, best known as the inventor of the World Wide Web. Among his many accomplishments, Tim founded the World Wide Web Consortium and is a Director of the World Wide Web Foundation.

Christopher Clouser

Christopher serves as Chairman of the Board and Chairman of the Executive Committee of the International Tennis Hall of Fame & Museum. He has held senior officer positions with Bell Atlantic and Sprint, among others.

Jeff Eller

As Chairman of Public Strategies, some of Jeff’s successes have included orchestrating the media, lobbying, and communications strategies for several leading corporations in high-profile crisis situations.

Marc Heyneker

Marc is co-founder of Revinate, which provides online reputation and social media management solutions for hospitality. He oversees global sales, account management, business development, and channels.

John Kao

John is Chairman of the Institute for Large Scale Innovation. He has advised numerous nations and regions on innovation strategy and execution, including Finland, Singapore, and the City of San Francisco.

Lenny Stein

Lenny currently serves as the SVP, General Counsel and Secretary at Splunk. Prior to joining Splunk, Lenny served in various executive positions, including President and Chief Legal Officer at Jackson Family Enterprises, Inc.

Greg Strimple

Greg has a unique combination of expertise in public opinion, consumer behavior, and advertising, as well as extensive knowledge of regulated industries, political processes, and public policymaking.

Public Sector Advisory Board

We are honored to have some of the sharpest minds and industry leaders as part of Zignal Labs' Public Sector Advisory Board.

Charles Cleveland

LTG (Ret.) Cleveland served in the U.S. Army for 37 years, primarily in Special Forces. As Commanding General of the U.S. Army Special Operations Command, he drove the modernization of special operations training, command structures, and irregular warfare capabilities to enhance force effectiveness. Today, he regularly lectures on leadership at Notre Dame’s Mendoza Business School and has co-authored several publications on military strategy.

Chris Fussell

Chris Fussell served on U.S. Navy SEAL Teams, leading SEAL elements in combat zones around the globe for 15 years. An expert in interagency collaboration and intelligence sharing processes, Chris has authored two bestselling books on agile teamwork and now consults private and public sector organizations as President of McChrystal Group.

Doowan Lee

Doowan Lee is a national security expert specializing in malign content analysis and strategic competition in the information environment. Prior to founding his own technology company, VAST-OSINT, Doowan was a faculty member at the Naval Postgraduate School and the Senior Director of Research and Strategy at Zignal Labs.

David Maxwell

David Maxwell is a senior fellow at the Foundation for Defense of Democracies, specializing in North Korea and East Asia Security Affairs and irregular, unconventional, and political warfare. He is a retired U.S. Army Special Forces Colonel, with command and staff assignments in Korea, Japan, Germany, the Philippines, and CONUS, and served as a member of the military faculty teaching national security at the National War College.

John Rendon

John Rendon is President and CEO of The Rendon Group. He has pioneered the use of strategic communications and real-time information management as an element of national power, serving as a consultant to the White House, U.S. National Security community, including the U.S. Department of Defense, as well as several Fortune 500 companies.

Stephen Rodriguez

Stephen Rodriguez is the Managing Partner of OneDefense, a Visiting Professor at the Naval Postgraduate School, a Senior Advisor at the Atlantic Council, and a Life Member at the Council on Foreign Relations. He has published expert commentary on national security in Foreign Policy, WarOnTheRocks, National Review, and RealClearDefense.

P.W. Singer

Peter Warren Singer is a Senior Fellow at New America, Professor of Practice at Arizona State University, Principal at Useful Fiction LLC, and a New York Times bestselling author. Peter has written seven books on national security and technology, including LikeWar, which explores how social media has changed war and politics.

Dr. Rand Waltzman

Dr. Waltzman has 35 years of experience performing and managing research in Artificial Intelligence applied to domains including social media and cognitive security in the information environment.  He is currently an Adjunct Senior Information Scientist at the RAND Corporation, and previously served as a program manager at the Defense Advanced Research Projects Agency (DARPA).

Vera Zakem

Vera Zakem is the founder of Zakem Global Strategies, Senior Technology & Policy Advisor at the Institute for Security and Technology, and most recently, a Member of the Bipartisan Task Force on U.S. Strategy to Support Democracy and Counter Authoritarianism. Previously a senior leader across technology and public sector institutions, Vera now works with organizations to address the impact of technology on democracies globally.

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