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About Zignal Labs

Zignal’s Narrative Intelligence Cloud analyzes billions of digital stories in real time to help customers discover and manage the narratives that can help or harm them.

Zignal’s Narrative Intelligence Cloud analyzes billions of digital stories in real time to help customers discover and manage the narratives that can help or harm them. Used by the world’s largest companies and public sector organizations, Zignal’s natural language processing and machine learning algorithms identify risks and opportunities as they emerge, and provide insight into how to shape the narratives that matter most.

Headquartered in San Francisco, Zignal serves customers around the world, including Expedia, Synchrony, Prudential, The Public Goods Project, and Uber.

Our History

Zignal Labs was founded by industry pioneers who realized the massive potential of analyzing the entire spectrum of media and social data.

In 2011, Josh Ginsberg, Adam Beaugh, and Jim Hornthal started Zignal Labs to help customers instantly see conversations and stories taking place across all media. Conceived as a tool for political campaigns accustomed to media “war rooms,” other industries quickly took notice of how they could benefit from real-time analysis of online narratives.

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The leadership team at Zignal Labs is composed of industry veterans from the fields of media, public relations, marketing, technology, and risk and security.

Adam Beaugh


Adam is the Co-Founder & CEO of Zignal Labs. Intuitively combining the creative and the technological, Adam has led the development of the Zignal Labs Media Intelligence Cloud, an innovative platform that helps the Fortune 1000 and public sector measure conversations in real time, rapidly identify and mitigate risks, and inform strategic decision-making. Prior to Zignal, Adam directed digital comms for Jackson Family Wines and the Texas Office of the Governor.

David Atlas


As CMO, David oversees Zignal's marketing function, including demand generation, product marketing and corporate marketing. David has over 25 years of marketing experience, previously serving as CMO at Persado, SVP of Marketing at StrongView (now Selligent) and SVP of Sales & Marketing at Goodmail, as well as managing Collective Gain, his successful marketing consulting practice.

Jennifer Granston


As Zignal’s CCO, Jen oversees customer engagement and experience, ensuring each customer receives maximum value from the platform as they use Zignal’s data to create actionable intelligence to support their most critical business goals and brand decisions. Jen has more than 20 years of industry experience, including holding several senior executive positions at WE Communications, most recently Global COO and President Insight Analytics.

Chris Krook


Chris serves as Zignal’s CFO, managing the financial strategy of the company along with the accounting, legal, facilities and IT functions. During his 20+ years as a CFO, Chris has grown the internal operations for several successful enterprise software and venture-backed SaaS companies such as GuideSpark, InQuira, Comergent, Connectify and NetGravity. Chris began his career as a CPA after graduating from the University of Colorado, Boulder.

Gal Perl


Gal is Zignal’s Chief Product Officer, overseeing the strategy, roadmap, and execution of the company’s next-generation media intelligence platform. Perl has 20 years of experience in the SaaS industry, previously leading product direction at Fitbit, PayPal, Reltio, Better Place, and SAP, among other companies.

Jamie Lee

VP of People and Culture

Jamie leads Zignal Lab's people team. She is responsible for both the strategic and operational initiatives around culture, recruitment, and people engagement. Prior to Zignal, Jamie served as the Head of People, USA for Cathay Pacific Airways. She also built and led HR teams for Giant Creative Strategy (now Evoke Giant) and Perfect World Entertainment.

Mark Torrey

SVP of Customer Success & Operations

Mark heads up Zignal's Customer Success and Operations teams, ensuring a consistently excellent experience and return on investment for every customer. He has more than 20 years of experience leading professional services teams at high-growth cloud infrastructure and SaaS providers, including VMware, Navisite, and Servercast.


We are honored to have some of the sharpest minds and industry leaders as part of Zignal Labs' Board and Advisors.

Jim Hornthal

Jim is the co-founder and Executive Chairman of Zignal Labs, Triporati, LaunchPad Central and M34 Capital. He sits on several boards including KIND Snacks, Revinate and Via.com.

Andy Ballard

Andy Ballard, Zignal Labs Vice Chairman, is the founder and managing partner of Figtree Partners, an investment firm focused on digital media; he is also the CEO and co-founder of Wiser Solutions.

Adam Beaugh


Adam's creativity, technological knowledge and sound intuitive thinking are the driving force behind Zignal Labs product offering. As a leading web developer and social/digital media strategist, he has led many high profile technology campaigns from the ground up. Beaugh's career has spanned transforming the website for the Governor of Texas to serving as the Director of Digital Communications for Jackson Family Wines.

David M Coit

David is the co-founder and former Managing Director of North Atlantic Capital, headquartered in Portland, Maine, and has spent decades investing in growth technology businesses across the United States. He has served as Chairman of the National Association of Small Business Investment Companies (now the Small Business Investor Alliance) and on the boards of numerous public, private and not-for-profit organizations.


We are honored to have some of the sharpest minds and industry leaders as part of Zignal Labs' Board and Advisors.

Josh Ginsberg

A veteran of three presidential campaigns, including those of President George W. Bush, Governor Mitt Romney and Governor Arnold Schwarzenegger, Josh Ginsberg has applied his extensive experience in politics, PR and public affairs to a number of impactful initiatives, including co-founding Zignal Labs.

Jay Ashton

Jay is co-founder and of Revinate, he leading social media solution for the hospitality industry. Previously, Jay was President of Five Star Alliance and helped grow the company into a major player in the luxury hotel market.

Sir Timothy Berners-Lee

Tim is an English computer scientist, best known as the inventor of the World Wide Web. Among his many accomplishments, Tim founded the World Wide Web Consortium and is a Director of the World Wide Web Foundation.

Christopher Clouser

Christopher serves as Chairman of the Board and Chairman of the Executive Committee of the International Tennis Hall of Fame & Museum. He has held senior officer positions with Bell Atlantic and Sprint, among others.

Ben Coffey Clark

Ben is a partner at Bully Pulpit Interactive where he is responsible for client services and new business. Over the past decade he has worked as a political operative, consultant and journalist.

Jeff Eller

As chairman of Public Strategies, some of Jeff’s successes have included orchestrating the media, lobbying and communications strategies for several leading corporations in high-profile crisis situations.

Tammy Haddad

Tammy is a media innovator whose clients include some of the top media companies in the world. She is best known as the creator and executive producer of CNN’s Larry King Live.

Aaron Hayes-Roth

Aaron is Vice President of Business Development at Issuu. He previously drove business and partnership development at Zignal Labs, Sprout Social, Brandwatch, Topsy and Meltwater, as well as serves as an advisor for BoostUp.ai.

Marc Heyneker

Marc is co-founder of Revinate, online reputation and social media management solutions for hospitality. He oversees global sales, account management, business development and channels.

John Kao

John is chairman of the Institute for Large Scale Innovation. He has advised numerous nations and regions on innovation strategy and execution, including Finland, Singapore, the City of San Francisco.

Chris Lehane

Christopher is a partner in the California-based company Fabiani & Lehane and provides strategic advice and tactical execution to corporate, entertainment, political and professional sports clients.

Terry Nelson

Terry achieves high levels of success in both strategic and tactical areas of political campaigns and has played a senior role in the last four elections.

Steve Schmidt

Steve is a strategic counselor to business leaders and major corporations across the U.S. and global economy. Recognized as one of the top public affairs and political strategists in the country.

Lenny Stein

Lenny currently serves as the SVP, General Counsel and Secretary at Splunk. Prior to joining, Lenny served in various executive positions including President and Chief Legal Officer at Jackson Family Enterprises, Inc.

Greg Strimple

Greg offers a unique combination of expertise in public opinion and consumer behavior, advertising, and an extensive knowledge of regulated industries, political process and public policymaking.

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