On April 26th, Zignal Labs will host its annual Media Intelligence Conference in San Francisco. Zignal Summit is the premier gathering of communications and marketing professionals focused on building stronger brands through intelligent communications strategies.

Since last year’s Summit, the world has changed dramatically. Innovative brands are now driving greater engagement across key stakeholder segments and constituencies – all with an eye on generating increased revenue and long-term growth. At the same time, risks have increased exponentially. Competitive communications and PR have given way to weaponized social media, digital disinformation and brand fraud.

Ultimately, every company is now focused on building brand health and protecting reputation. Through keynotes, breakouts and main stage presentations, Zignal Summit 2018 will feature top brands including Aetna, Boeing, IBM, LendingClub, Facebook, Citrix, NVIDIA, The Business Round Table, Forrester and Amtrak. Marketing and communication leaders from these organizations will share best practices on a variety of brand health topics such as Big Data, analytics and AI, impact measurement metrics, stakeholder identification and segmentation, C-Suite reporting, and digital centers of excellence. Here’s a sneak peek of what to expect at Zignal Summit 2018:

Building Purpose-Driven Brands

Modern brands are shaped not just by financial success or external market factors, but also by issues that the public holds in high regard. These issues include sustainability, social responsibility, diversity, ethical sourcing and a wide range of other topics. In fact, two-thirds of consumers now say they want to do business with companies that have progressive social agendas. As a result, companies are developing multi-faced advocacy programs to bolster, manage and measure their brand’s health.

Mitigating Digital Threats and Risks

In today’s fast moving digital environment, reputational risks lurk at every turn. These risks span internal leaks, social media firestorms, fake news and bots, extremist content, and harassment in the headlines. Reflecting these dangers, over seventy-five percent of boards of directors identify reputation risk as a top concern. To prepare, every enterprise is building digital risk frameworks that monitor, detect, prevent and remediate potential digital risks.

With over sixty percent of a company’s valuation tied to brand health and reputation, the C-Suite and Board of Directors are hyper-vigilant about protecting brand reputation. That said, the front line of defense always falls on the communications and marketing teams. With this daunting responsibility, teams are now empowering the C-Suite with timely, relevant and actionable reporting to support strategic decision making.

Informing and Empowering the C-Suite

With over sixty percent of a company’s valuation tied to brand health and reputation, the C-Suite and Board of Directors are hyper-vigilant about protecting brand reputation. That said, the front line of defense always falls on the communications and marketing teams. With this daunting responsibility, teams are now empowering the C-Suite with timely, relevant and actionable reporting to support strategic decision making.

There are a few spots left for Zignal Summit. To learn more or request your invitation to attend, go to www.zignallabs.com/summit2018