More often than not, there is more than one way to solve a problem.

On a MacBook, you can save a document using “Command-S” OR “File-Save.”

On a smartphone, you can communicate with friends by typing an SMS text message, email or dictate using voice-to-text technology and messaging apps.

When commuting to work, you can drive OR take public transportation (or walk or run, or bike, etc).

This “more than one way” concept is no different in the business world — especially when analyzing and/or interpreting big data. We were very fortunate to have Scott Monty, former Global Digital & Multimedia Communications Manager at Ford Motor Company and current Principal and Owner at Scott Monty Strategies, LLC, sit down at our office a few weeks ago to discuss this very concept.

Watch and listen as Scott breaks down how to use big data (and influencers) to affect a wider, public opinion of your brand and related issues.

Can’t see the video, try watching on directly on YouTube.