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Back in April, I wrote a post on this blog announcing that Zignal Emerging Narratives, the newest addition to the Zignal Narrative Intelligence Cloud, was available in beta. Now, two months after beginning to get feedback from some of our most sophisticated Risk and Communications customer testers, I’m excited to announce the release of Zignal Emerging Narratives.

The feedback we got from our customers was invaluable, and I greatly appreciate their time working with us. We heard from them that the ability to detect, analyze, and act upon the narratives that were emerging from the underlying media data could be a game-changer for Risk and Communications teams alike.

After all, it’s no secret that once a particular narrative takes flight online, the potential impact to business operations, brand reputation, regulatory compliance, and more can be considerable. 

Keep reading to learn more about the new module, and find out how to try it for yourself.

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What is Zignal Emerging Narratives?

Zignal Emerging Narratives is a new add-on capability for Zignal Enterprise customers. To understand how it fits within the broader Zignal Narrative Intelligence Cloud, consider the concept of narrative intelligence, defined as:

The real-time analysis of narratives  – thematically-linked stories, tweets, posts, clips, and other data points – to detect and mitigate narrative-borne threats, or capitalize on narrative-borne opportunities, as they emerge from those narratives.

Fundamentally, Zignal Emerging Narratives strengthens the ability of users to understand the potential threats or opportunities that narratives can contain. It surfaces the data and contextual information users need to gain a complete understanding of the narratives with the most potential impact to their organization, often even before those narratives hit the mainstream and become public knowledge. Importantly, it does all this in a way that empowers Communications and Risk teams to integrate their workflows and manage narrative-borne risks and opportunities together.

Zignal Emerging Narratives strengthens the ability of users to understand the potential threats or opportunities that narratives can contain. It surfaces the data and contextual information users need to gain a complete understanding of the narratives with the most potential impact to their organization, often even before those narratives hit the mainstream and become public knowledge.”
Gal Perl, Chief Product Officer, Zignal Labs

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What are the most important features and functionality?

With Emerging Narratives, Risk and Communications professionals can:

  • Identify emerging narratives
  • Gain comprehensive insight into the stories, mentions, news items, influencers, and interactions contributing to a narrative
  • Pinpoint narratives with the most real-time momentum and potential impact to their organization, and prioritize accordingly
  • Act and collaborate on emerging narratives through integrations with integrated risk management solutions, communications and marketing stacks, compliance tools, and other systems
  • Define their own narratives, and track them in the system
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Viewing trending narratives in the new module.

To truly see what makes Emerging Narratives a game-changer, it’s essential to understand that the narrative landscape today is bigger, more complex, and more volatile than ever before. This reality has given way to key principles that inform some of the most important features of the new module:

1. Digital experts and novices alike need access to actionable information.

Every team is different, but the narrative intelligence platform you rely on should support your C-Suite as much as your most technical analyst. Everyone has a role to play when it comes to managing a high-risk or high-reward narrative.

When a narrative is detected in Emerging Narratives, any team member can quickly see the context of the conversation in a single view, with scores for potential impact and sentiment relevant to your organization’s interests, as well as a breakdown of the media channels involved. At the same time, a skilled analyst can take that initial assessment to the next level, and explore the specific audiences engaging with a narrative using Zignal Workbench.

When a narrative is detected in Emerging Narratives, any team member can quickly see the context of the conversation in a single view, with scores for potential impact and sentiment relevant to your organization’s interests, as well as a breakdown of the media channels involved.”
Gal Perl, Chief Product Officer, Zignal Labs

Those insights can be shared and discussed in Slack, Microsoft Teams, or in a myriad of SOAR, SIEM, and other technologies. Email alerts can keep the entire team updated as the situation unfolds.

2. A rapidly-growing media environment requires dynamic data sources.

As the media landscape evolves, Zignal evolves with it. Zignal Emerging Narratives includes the addition of data from Gab, 4chan, and 2chan. These new data sets can greatly help with the early detection of narratives, before they appear in more mainstream channels.

Even so, the pipeline and our enrichment models require consistent training to ensure a level of performance that meets our high standards. Unlike industry-standard tools, our models are trained daily and strengthened with a multi-year historical dataset that provides a baseline understanding of what makes a narrative “viral.”

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Who benefits most from the new module?

Any business can be impacted by narratives that emerge and circulate online, and so any business can benefit from Zignal Emerging Narratives. 

Whether you’re a risk professional looking to assess potential narrative threats arising from clear web media, a communications or marketing leader looking for the narratives that can grow your brand and business, or a compliance officer requiring narrative listening capabilities, Zignal Emerging Narratives is the ideal solution.”
Gal Perl, Chief Product Officer, Zignal Labs

Here are the professional roles with the most to gain from the module:

Risk

With the exponential growth of threatening narratives, meme stocks, and other narrative-borne risks, it has never been more important for Risk professionals to know and act upon the narratives that could affect their organization. 

Risk professionals use Emerging Narratives to protect their finances and reputation, maintain regulatory compliance, and get ahead of threats to their physical and digital infrastructure. It’s the ideal tool for professionals in security, compliance, privacy, and other risk areas.

Communications

Emerging Narratives gives Communications teams the real-time data they need to more strategically interpret potential risks and message to their audiences more effectively. It also empowers teams to identify opportunities to promote their values, capitalize on market trends, and build a powerful narrative about their business. Emerging Narratives is ideal for brand communications, crisis communications, and issues communications scenarios.

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How can I get started?

Whether you’re a risk professional looking to assess potential narrative threats arising from clear web media, a communications or marketing leader looking for the narratives that can grow your brand and business, or a compliance officer requiring narrative listening capabilities, Zignal Emerging Narratives is the ideal solution.

To learn more, click here. I can’t wait to see what your business is able to achieve with Emerging Narratives.