In a vote of 3 to 2 yesterday, the Federal Communications Commission decided to scrap net neutrality rules, originally implemented to prevent blocking content or charging more for access to certain content or for faster bandwidth.

It’s a largely unpopular move – 83 percent of Americans overall (including 3 out of 4 Republicans) opposed it. Small businesses fear that a slowdown of the web will kill their ability to make sales, favoring more established, wealthier competitors. Free speech advocates worry that certain content will be blocked. Others decry the defeat of content democratization, concerned that lower income citizens will only be able to access slower, more restrictive packages while richer Americans benefit from unfettered accessibility.

Zignal Labs analyzed the social and media conversations around this topic — with a particular focus on Twitter — and the reaction can be summed up in three words: people are outraged.

Here’s what we found.

It’s one of the largest discussions around policy we’ve ever seen. That’s a pretty remarkable statement given the year we’ve had (consider, for a moment, that we’ve just come off the contentious healthcare debate and are still in the thick of tax reform). It’s even more striking when you think about our Kardashian culture – after all, net neutrality feels like a pretty wonky, inside baseball, DC issue on its surface. But advocates have clearly done a good job getting the word out – because yesterday alone, there were more than seven million tweets and more than 20,0000 news articles and blogs.

Netflix is leading the anti-repeal reaction. A bulk of the conversation was taken up with Netflix and YouTube as two major services likely to be negatively affected by the net neutrality rollback. Netflix has been particularly vocal about net neutrality – and the company’s tweet suggesting legal action is on the horizon is sparking a storm of support. Yesterday, Netflix had more than 2x the retweets (more than 250,000) as the next most popular tweet on the subject from Bernie Sanders.

More broadly, it’s not like people are just concerned about their ability to stream Stranger Things 3 when it comes out (although a legit concern, no? It is a service people pay for). Access to art and entertainment is certainly an essential part of a civilized culture. But it’s also that the use of video is fairly central to how businesses communicate – it’s a powerful marketing and outreach tool, used by everyone from universities to elected officials to Fortune 500 brands. However, videos are only as useful as people’s ability to see them. Slow speeds, stuttering, and/or lack of access won’t improve a brand’s standing with customers who will grow bored or frustrated with a suboptimal experience.

This is an infuriated and dejected crowd. Emojis paint the visuals of social conversations, offering valuable contextual clues and clarifying meaning around the discussions. That’s especially useful when you’re looking for trends in conversations that are ongoing and happening on a massive scale. We saw the snorting face, money bags, crying, the red angry face, skull, surprised and exasperated featured the most prominently – indicating the gamut of reactions from disbelief to indignation to sadness and anger. In our word cloud, “fighting” words – stop, battle, kill – were used to describe the legislation.

The rollback of net neutrality will take weeks, according to news reports, but may end up being even longer. Multiple attorneys general are ready to file suit against the FCC via a petition for review in the coming days – and it’s likely they won’t represent the only such challenge.

Time will tell if they’re successful. Until then, expect the strong reaction to continue.