The Internet on Pride: The Biggest Conversation Ever
This past weekend saw city streets across the country adorned in rainbows, glitter and fabulous floats as LGBTQ pride parades celebrated all things queer. This year’s Pride Month saw 8.5 million social messages, more than double the amount from last year. Social musings ranged from heartfelt to absurd to political, with almost all sentiment expressed skewing positive.
Here are some of the online highlights from Pride Month 2018:
Carly Rae Jepsen Impersonations Go Viral
The online star of Pride 2018 has been Mark Kanemura, whose hilarious videos of himself dancing to pop star Carly Rae Jepsen’s song “Cut to the Feeling” went viral. The most popular video earned 50,000 engagements on Twitter, made #CarlyRaeJepsen and #cuttothefeelingfridays the 7th and 8th most popular hashtags over the month and inspired a Buzzfeed article highlighting his weekly tributes. Kanemura’s following has steadily grown since his first video on 4/27 was mentioned 30 times.
Love for Ariana Grande Takes Center Stage
The other big pop star to feature heavily in the online conversation was the newly-engaged Ariana Grande. The queer advocate partnered with Billboard to publish a Love Letter to the LGBTQ Community, describing how “her music being embraced and celebrated by the LGBTQ community is all [she] ever truly cared about.” The article was shared over 16,000 times, while an article listing 8 Ariana Grande Songs to celebrate Pride Month was also shared 4,000 times.
New York is the Place to be for the Parade
The New York City pride parade is where the movement began and is the most popular social event over pride month — 50,000 people tweeted about the event over the weekend, 20,000 more than any other parade across the country. Yet, the largest conversation around pride occurred in California. The Golden State was almost twice as loud compared to any other state and the top influencers had more of a Bay Area flavor. Google, San Francisco Giants, Dropbox, Levi’s, Pinterest and Reddit were in the top 10, while only one of those was a nation-wide influencer.