This Year’s Oscars: Meryl Memes Herself, #MeToo Momentum, Jordan Peele and More
Last night’s Academy Awards had the usual parade of beautiful people in stylish threads, jokes from a lively and appealing host in Jimmy Kimmel, and the glamour fans generally expect from Hollywood.
But the cultural moment of social movements – #MeToo and #TimesUp – was strongly felt as well, from Kimmel’s Weinstein references to social media’s reaction to Ryan Seacrest on the red carpet.
We took a look at the full spectrum of social media conversations around the Oscars and this is what stood out among more than four million tweets and over two million unique authors.
#MeToo has momentum
The anti-sexism social movement continues to move forward. We saw sizeable spikes in mentions early on when Ashley Judd, Annabella Sciorra, and Salma Hayek – visible #MeToo influencers – appeared together. But the peak came during Jimmy Kimmel’s pointed but balanced opening monologue (“The Academy, as you are no doubt aware, took action last year to expel Harvey Weinstein from their ranks. There were a lot of great nominees, but Harvey deserved it the most.”). Ryan Seacrest – the E! red carpet host currently accused of sexual harassment – was at the center of our word cloud for social movements at the Oscars, where people weren’t the least bit restrained in sharing their opinions on his inclusion.
The Shape of Water and Coco were top of mind
That said, public opinion and the pronouncements of the Academy are not the same thing. As measured by Twitter mentions, animated winner Coco earned its stripes as the most popular movie of the night overall. But looking just at movies nominated for Best Picture, The Shape of Water easily captured 27 percent share of voice and was the most mentioned within that category. Unsurprisingly, its director Guillermo del Toro, also the winner of Best Director, was the most mentioned of the nominated directors.
And speaking of directors….
Jordan Peele, director of Get Out, was the second-most mentioned director. But we saw the real spike in activity during his acceptance speech for Best Original Screenplay as people celebrated what is a historic and proud moment: the first Black screenwriter to win this particular Oscar.
Meryl memed herself and collectively we loved it
People were here for Meryl Streep. The Best Actress nominee and acclaimed actress still earned the distinction of being the most mentioned actress across the board. In part, Twitter loved that Meryl gave a winking nod to a popular meme (the notion she’s always shouting).
The outsized reaction to the dignified actress was also driven by her appearance in the Oscars’ black-and-white intro celebrating its 90th anniversary; Jodie Foster’s joking attribution of her crutches to Meryl (“Streep. She ‘I, Tonya’ed’ me.”); and the uncanny resemblance of Meryl-in-spectacles to the fairy godmother in Shrek.
Timothee Chalamet gets an “awww”…
For bringing his mom as his date. For the obvious sweetness factor, plus being the youngest Best Actor nominee since 1944, Chalamet was at the center of the pre-Oscar chatter.
…and Kobe Bryant got love too
The retired basketball player won Best Animated Short for “Dear Basketball,” which was based on a poem he wrote about the sport…and the fans, sports and film alike, were all about it.
What did you think of last night’s awards program?
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