We’re thrilled to announce that Zignal Labs is the winner of the 2020 North America Innovation SABRE Award for “Best in Marketing Technology.”

For more info on PRovoke North America, the Innovation SABRE Awards and our fellow winners, please see below. 

The following was originally published by PRovoke North America. 

 

Innovation SABRE Awards — North America 2020 Winners

The winners were announced at the Innovation SABRE Awards — North America ceremony on February 12 at the Langham Hotel Chicago

The Innovation SABRE Awards — North America 2020 Winners

 

Best In Show #1

Keeping Fortnite Fresh — Wendy’s with Ketchum with VMLY&R and Spark Foundry

“Bold takeover of Fortnite by going after frozen meat — and that went totally viral with the players.”


Best In Show #2
The Shape of History — Hulu with Courageous Studios/UM

Best In Show #3
#AcceptanceMatters — Mastercard with Ketchum, McCann, BMF

“Topped off an event with business action, giving transgender customers a product they needed.”

Best in Show #4

Broadway the Rainbow  — Skittle with ICF Next

“They topped their unconventional approach to Super Bowl in 2018 with a Broadway show in 2019. Totally fits the brand.”

Best in Show #5 
Driscoll’s Rosé Berry Limited Edition Summer Launch — Driscoll’s with Allison+Partners

“If you can increase 10% shelf space – that’s like a whole country at a grocery store.”

Experiential Marketing

Best in Live Events

  • #AcceptanceMatters — Mastercard with Ketchum, McCann, BMF

Best in Digital Promo & Activation

  • Chipotle Reward Me – The only thing better than free money is free Chipotle — Chipotle with Day One Agency

Best in Sponsorships

  • Over Delivering for Super Bowl LIII — Pizza Hut with Zeno Group

Best in Trade Shows & Awards

  • From Shadow to Spotlight – How speaking helped Zoox gain an inside track on rivals — Zoox with The Bulleit Group

Earned Media

Best in Digital/Print Consumer Media (Earned)

  • Driscoll’s Rosé Berry Limited Edition Summer Launch — Driscoll’s with Allison+Partners

Best in Digital/Print B2B Media (Earned)

  • WSJ really IS the Future of Everything, when it comes to AI and Ethics — Affectiva with March Communications

Best in Broadcast Media (Earned)

  • Teen Summer Challenge — Planet Fitness

Best in Product Reviews (Earned)

  • SickKids Airbnb — SickKids Foundation with No Fixed Address

Best Earned Media with Influencers + Communities

  • Mahomes 57 — Heinz with ICF Next

Best Persuasive Content

  • UL Close Before You Doze — UL with Allison+Partners

Best Content Creation for Media Sites (Earned)

  • Natty Light Summer Intern — Natural Light with M&C Saatchi Sport & Entertainment

Sponsored & Paid Media

Best Content Creation for Media Sites (Paid)

  • The Super American Pecan-A-Thon — American Pecan Council with Weber Shandwick

Best Influencer Programs + Endorsements (Paid)

  • David Dobrik Breaks Records with Chipotle — Chipotle with Day One Agency

Best Media Partnership

  • #SponCon Vows — Hotels.com with ICF Next

Best SEO/Content Distribution Program (Paid + Organic)

  • Fremont Police Department Turns to Microsite to Reach Job Candidates — City of Fremont with The Hoffman Agency

Best in Digital Marketing/Advertising

  • Fantasy Life — Fantasy Life with Hot Paper Lantern

Social Media & Community Management

Best Use of Integrated Social Media

  • OpenTable Goes Into #DiningMode for Mother’s Day — Open Table with Carmichael Lynch Relate

Best Use of Social Networks

  • Keeping Fortnite Fresh — Wendy’s with Ketchum with VMLY&R and Spark Foundry

Best Use of Video Networks

  • ASMR for DIYers — Behr with ICF Next

Best Use of Photo Networks 

  • Tag Responsibly, Keep Jackson Hole Wild — Jackson Hole Travel & Tourism Board with Exponent PR

Best in Crowdsourcing & Co-creating

  • Chipotle’s Summer of TikTok — Chipotle with Day One Agency

Best in Real-time Engagement

  • Wrangler Claps Back – Lil Nas X Collection — Wrangler with French | West | Vaughan

Best Meme/Viral Campaign

  • Mahomes 57 — Heinz with ICF Next

Best Use of Gamification/User-Generated Contests

  • Keeping Fortnite Fresh — Wendy’s with Ketchum with VMLY&R and Spark Foundry

Brand Content & Creativity

Best in Brand Narratives 

  • Broadway the Rainbow  — Skittles with ICF Next

Best in Digital Brand Platforms  

  • Microsite Tells the Fremont Police Department’s Brand Story to Job Candidates — City of Fremont with The Hoffman Agency

Best in Brand Film/Video

  • Railroad Ties — Ancestry with Weber Shandwick

Best in Brand Animation

  • EARTH- Brand Animation — RYOT (A Verizon Media Company) with Rogers & Cowan

Best Use of Illustrations + Photography

  • Ask About the Curve — Endo Pharmaceuticals with Ogilvy

Best in Audio: Podcasts + Music

  • RUNAWAY TRAIN 25 — National Center for Missing & Exploited Children with Powell Communications and M/H VCCP

Best in Identity Branding

  • Doritos Another Level — Frito-Lay with Ketchum

Best in Social Good + Public Service

  • 360PR+ HELPS STONYFIELD ORGANIC TAKE ITS MISSION TO NEW PASTURES — STONYFIELD ORGANIC with 360PR+

Best in Brand Purpose

  • Secret x USWNT: Equal Work, Equal Sweat, Equal Pay — Secret Deodorant (Procter & Gamble) with DeVries Global

Analytics + Insights

Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting

  • Conoco Chooses Go with #MyHeroConoco — Phillips 66/Conoco with Carmichael Lynch Relate

Best Use of Original/Commissioned Research for PR

  • “It’s About Respect” Sexual Violence Prevention Pilot — Washington State Department of Health with C+C

Best in Measurement, Post-Campaign Analysis

  • Edelman Intelligence for Hologic: Getting Tested Gets Put to the Test — Hologic

Best in Marketing Technology

  • Zignal Labs – Best in Marketing Technology — Zignal Labs

Agency Spotlight

Best Agency Disruption

  • Ketchum: A Pivot Toward the Future — Ketchum

Best Agency Publishing Platform

  • Techruptors & the Social Permission Tipping Point — Ketchum

Most Innovative Recruitment/Retention Initiative

  • We’re not in Kansas Anymore — Bospar

Most Innovative Diversity & Inclusion Initiative

  • FH Perspectives — FleishmanHillard

Best Live Event – Agency

  • A Healthcare Targeted Approach to Provide Client Value — W2O

Special Campaigns

Corporate/B2B

  • Hack The Bracket — Adobe

Consumer

  • Reese’s Candy Converter — Reese’s with Zeno Group

Healthcare

  • Taste Test Drive — GSK Consumer Healthcare, Nicorette with Weber Shandwick

Financial Sector

  • Data Rules Everything Around Me (D.R.E.A.M): How Zelle® used Data to Make “Everyday Better” — Early Warning with Huge

Social Good/Non-profit 

  • Just One Trip — King County Metro with C+C

Social Purpose

  • The Shape of History — Hulu with Courageous Studios/UM

Politics/Public Affairs/Lobbying/Government

  • Ad Hoc Utilities Group Public Affairs Campaign — Ad Hoc Utilities Group (AHUG) with Chartwell Strategy Group

Employee Engagement

  • #HitMeWithYourFluShot — Christiana Care Health System

Lean Marketing

  • A More Fashionable Finland with #ANTHROINFINLAND — Visit Finland with Zapwater Communications

Micro Marketing

  • How to create an October Surprise — Unisys with Bospar

New to Market

Best New Company Launch

  • Making Masturbation Mainstream — plusOne with Hotwire

Best New Product Launch

  • LEGO® Education SPIKE™ Prime – The Building Bricks to Confidence in Learning — LEGO Education

Innovation Excellence

Most Innovative Agency Initiative

  • Courageous Studios — Courageous Studios

Innovator of the Year — Agency

  • Jim Weiss — W2O Group