Continuing our Summit Sneak Peek Series, we’re introducing two more of the speakers that will help lead our exploration of how to build stronger brands through intelligent communication strategies at Zignal Summit 2019:

Dr. Joe Smyser – CEO, The Public Goods Project

Dr. Smyser is the CEO of The Public Goods Project, an evidence-based, nonprofit public health monitoring and communication organization that recently collaborated with Zignal Labs to complete data-driven analysis of public conversations around the ongoing opioid crisis.  Long-time advocate of the power of integrated, data-driven marketing for public health initiatives, Dr. Smyser has developed large-scale behavior change campaigns for the CDC and FDA. He has also collaborated with the United Nations, USAID, multiple state and local health departments, Kaiser Permanente, Dignity Health, Google, Facebook, Twitter, Tumblr, Buzzfeed, National Geographic and many other organizations on public health initiatives.

Holding PhD and Master’s degrees in Public Health, Dr. Smyser has also taught at Columbia University, San Diego State University and UC San Diego, as well as served as the Director of Strategy and Partnership for Big Boi, member of Grammy-award winning hip hop duo Outkast.  


Jim Joseph – Global Director, Burson Cohn & Wolfe (BCW)

As Global Director at Burson Cohn & Wolfe, a top global communications firm, Joseph is responsible for providing global oversight over the firm’s creative, branding and new business segments. A long-time industry expert with extensive experience developing and marketing brands across virtually every industry and discipline, Joseph has worked with world-class companies such as Johnson & Johnson, Procter & Gamble, Walmart, American Express, Microsoft, Hyatt and McDonald’s, among others.

Joseph is also an Adjunct Professor at New York University, contributor to Entrepreneur and Huffington Post, member of PR Council’s Board of Directors, and author of award-winning books “The Experience Effect,” “Out and About Dad,” and the soon-to-be-published “The Conscious Marketer.”

To see the full list of speakers and more details about Zignal Summit 2019, please visit the event page. If you haven’t registered yet but would like to join us, please register here.