Zignal Summit 2019 Sneak Peek: Superstar Speakers
We’re just two months away from Zignal Summit 2019, the biggest event of the year for communications, brand and social media professionals. In the lead up to April 25th, the day the event kicks off, we’ll be sharing sneak peeks into some of the incredible speakers, content and experiences you can expect at Zignal Summit 2019. In this post, find out more about four of our esteemed keynote and session speakers:
Amisha Gandhi – Vice President of Influencer Marketing, SAP
As Vice President of Influencer Marketing and creator of the SAP Global Influence Marketing program, Gandhi leads the SAP Analyst, Brand Partner, Influencer Marketing and Advocacy programs. A long-time Silicon Valley marketing communications professional, with stints at HP, Google, Accenture, Merrill Lynch, VISA and Time-Warner, Amisha is passionate about the role – and ever-growing potential – of influencer marketing, particularly for B2B companies.
At Zignal Summit 2019, Gandhi will discuss strategies to develop and nurture partnerships with influencers at scale, how to leverage those partnerships to transform brand awareness and considerations for strategic measurement.
Fred Cook – Chairman of Golin & Director of the USC Annenberg Center for Public Relations
Cook is the Chairman and former CEO of Golin, one of the world’s largest PR firms. Cook has worked at Golin for more than 30 years, providing marketing and crisis counsel to companies like Nintendo, McDonald’s and Toyota. Cook is also the Director of the USC Annenberg Center for Public Relations, whose mission is to advance the study and practice of public relations. Cook is also the author of “Improvise: Unorthodox Career Advice from an Unlikely CEO,” in which he shares lessons from his unconventional first few jobs, including cabin boy on a Norwegian tanker and rock-and-roll record company head.
At Zignal Summit 2019, Cook will discuss the results of the 2019 Global Communications Survey from the USC Annenberg Center for Public Relations, sharing critical insights on the impact of technology on PR agencies and organizations.
Sharon MacLeod – Former Global Brand Vice President, Unilever
With Unilever for over 20 years, MacLeod has spearheaded purpose-driven marketing campaigns across the company’s many brands. Championing corporate responsibility, inclusivity, and diversity initiatives both internally and externally, MacLeod started a global conversation around paternity leave with the Dove “Dear Future Dads” campaign and The Paternity Leave Pledge. MacLeod also launched the Dove “Real Beauty” campaign and the Dove Self Esteem Project, initiatives closely in line with her work with women’s leadership and advancement programs and networks.
At Zignal Summit 2019, MacLeod will discuss strategies communicators and brands can employ to build purpose-driven, socially-responsible, diverse and sustainable brands for an increasingly discerning media and public.
Dr. Chase Cunningham – Principal Analyst, Security & Risk, Forrester
Dr. Cunningham is a driving force within the Forrester Security & Risk division, developing research guides that empower senior executives at global companies to integrate advanced security solutions and controls to protect, enhance and grow their business operations. A retired U.S. Navy Chief Cryptologist, Dr. Cunningham has more has 19 years of experience in cyberforensics and cyberanalytic operations, gaining significant experience from time spent working within the NSA, CIA, FBI and other government agencies.
At Zignal Summit 2019, Dr. Cunningham will discuss new considerations for risk and security in the evolving media landscape, and how modern, global communicators can take steps to protect themselves – and their brands – from existing and emerging risks.
To see the full list of speakers and more details about Zignal Summit 2019, please visit the event page. If you haven’t registered yet but would like to join us, please register here.