With 78 percent of today’s consumers expecting companies to take a stand on societal issues, and 87 percent preferring to buy from companies that share their moral beliefs, CSR has quickly become not just a “nice-to-have,” but a “must-have” in a company’s operating structure.
In today’s complex and rapidly evolving climate, the ability to monitor and measure real-time shifts in online narratives and CSR messaging is more critical than ever. Using Zignal’s proprietary Media Quality Score and Automation Scores, brands can evaluate earned media related to their CSR initiatives beyond vanity metrics, including identifying the narratives that can help or harm their efforts.
Zignal’s Media Quality Score (MQS) makes it easy to contextually benchmark the impact of your brand’s CSR efforts against competitors. Try hovering over the widget to interact with it.
We asked Stephen O’Halloran, Head of Corporate Responsibility Communications at JPMorgan Chase, how an activated purpose can help brands balance operational and humanistic decision-making during the pandemic. Watch this short clip to hear his response.
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In this clip, learn how the global conversation around CSR and brand purpose have been affected by the COVID-19 pandemic, powered by narrative intelligence from the Zignal platform.
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Watch the full replay of Zignal’s virtual town hall to hear experts from JPMorgan Chase, Anheuser-Busch InBev, and Carol Cone ON PURPOSE discuss how brands can navigate the COVID-19 era with purpose.
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