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Mis- and Disinformation Resources to Help You Control the Narrative

From the COVID-19 pandemic to the social justice movement, climate change to the election, narratives driven by conspiracy theories and unverified information have become pervasive across media. How will you respond if your brand is pulled into one of these narratives?

With unprecedented volumes of data spreading more rapidly than ever, identifying and getting ahead of potential mis- or disinformation narratives before they fully emerge – and damage your brand – has become a necessity for all companies. Early narrative awareness, driven by real-time media intelligence, is the key to this new paradigm.

Dive into the resources below to better understand the current mis- and disinformation landscape, and learn how media intelligence can help you spot and analyze the origin, evolution, and spread of malign narratives as they develop.*

“What if you could get ahead of the story – and spot negative narratives so that you can counter them as they arise?”

When Disinformation Hits Your Brand

In this 5-minute video, Zignal’s Head of Insights and CCO Jennifer Granston explores the issues that made 2020 the year of the infodemic, and how brands can protect themselves against disinformation.

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Disinfo Town Hall registration link

Protecting Your Brand from Disinformation and Other Narrative-Born Threats

Zignal’s Head of Insights and CCO Jennifer Granston hosts expert guests to discuss how to protect your brand with early intelligence and narrative awareness.

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Owning the Narrative

In this quick guide, learn what mis- and dis-information can cost brands, and get five tips to help you get ahead of and fight back against disinformation crises.

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Disinformation and Social Unrest

In this panel discussion with subject matter experts, learn how advanced media intelligence can illuminate the extent of online manipulation around key social and political issues.

Watch Replay

* Zignal Labs’ platform does not determine what is true or false. Rather, Zignal looks at stories and themes that surface in the media and provides data regarding origin, spread, degree of automation involved in the spread, and the like.

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