When Disinformation Hits Your Brand
In this 5-minute video, Zignal’s Head of Insights and CCO Jennifer Granston explores the issues that made 2020 the year of the infodemic, and how brands can protect themselves against disinformation.
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Missed our latest town hall? Learn how to defend your brand during the age of information operations. Watch the Full Replay! >
From the COVID-19 pandemic to the social justice movement, climate change to the election, narratives driven by conspiracy theories and unverified information have become pervasive across media. How will you respond if your brand is pulled into one of these narratives?
With unprecedented volumes of data spreading more rapidly than ever, identifying and getting ahead of potential mis- or disinformation narratives before they fully emerge – and damage your brand – has become a necessity for all companies. Early narrative awareness, driven by real-time media intelligence, is the key to this new paradigm.
Dive into the resources below to better understand the current mis- and disinformation landscape, and learn how media intelligence can help you spot and analyze the origin, evolution, and spread of malign narratives as they develop.*
“What if you could get ahead of the story – and spot negative narratives so that you can counter them as they arise?”
In this 5-minute video, Zignal’s Head of Insights and CCO Jennifer Granston explores the issues that made 2020 the year of the infodemic, and how brands can protect themselves against disinformation.
Watch Now
Zignal’s Head of Insights and CCO Jennifer Granston hosts expert guests to discuss how to protect your brand with early intelligence and narrative awareness.
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In this quick guide, learn what mis- and dis-information can cost brands, and get five tips to help you get ahead of and fight back against disinformation crises.
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In this panel discussion with subject matter experts, learn how advanced media intelligence can illuminate the extent of online manipulation around key social and political issues.
Watch Replay
Was your state a major source of misinformation during the 2020 election?
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Major outlets rely on Zignal data to report on mis- and disinformation narratives.
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