Zignal Summit 2019

April 24-25 | Hotel Nikko

Zignal Summit 2019

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Zignal Summit 2019 brings together a community of thought leaders who are passionate about media, influencers and measurement. Our annual event inspires brands to lead, innovate and grow in an evermore complex media landscape. Featuring the best minds in marketing and communications, we hope you’ll join us to share, learn and collaborate.

The must-attend media analytics event

Measurement and Attribution

Connecting the dots between reputation and bottom-line results is more important than ever

Competitive Analysis

Cherished, age-old brands are shutting their doors. Stave off threats and seize opportunities

Purpose-Driven Brands

Today more than ever, consumers want brands to align with their values

Crisis Communications

Learn how to rapidly identify and handle malicious attacks, fake news, bots and more

2019 Featured Speakers

Zignal Summit 2019 features top industry leaders from the communications, marketing, social media, analytics and digital strategy disciplines. Through thought-provoking keynote presentations and panel discussions featuring industry thought leaders, Zignal Summit will educate and inspire attendees to build stronger brands through technology-driven communications strategies. Join an exclusive group of carefully curated senior level delegates as well as featured speakers including:

Sharon MacLeod

Sharon MacLeod

Former Global Brand VP, Unilever

Dr. Chase Cunningham

Dr. Chase Cunningham

Principal Analyst, Security & Risk, Forrester

Fred Cook

Fred Cook

Chairman of Golin & Director of the Center for Public Relations at USC

Allyson Hugley

Allyson Hugley

VP, Analytics & Market Research, Global Communications, Prudential Financial

Lisa Lanspery

Lisa Lanspery

Senior VP Corporate Communications & Public Relations, Synchrony Financial

Carlisle Campbell

Carlisle Campbell

VP, Capital One

Dr. Joe Smyser

Dr. Joe Smyser

CEO, The Public Good Projects

Daryl Drabinsky

Daryl Drabinsky

Head of Digital and Social Communications, CVS Health

Caroline Caswell

Caroline Caswell

Partner & Managing Director of Operations, Pramana Collective

Anuj Nayar

Anuj Nayar

VP, Head Of Communications & Financial Health Officer, LendingClub

Chris Librie

Chris Librie

Former Head of Global Impact and Giving, eBay

Karlee Prazak

Karlee Prazak

Manager, Product & Lifestyle Communications & Editorial, GoPro

Paul Herrera

Paul Herrera

COO & Cofounder, Maven Road

Jonathan Gallegos

Jonathan Gallegos

Public & Government Affairs, ExxonMobil

Antonio Ortolani

Antonio Ortolani

Director, Brunswick Insights, Brunswick Group

David Patton

David Patton

Director Digital Media, Vulcan Inc.

George Sutcliffe

George Sutcliffe

Communications Research, Analytics and Insights Lead, UTC

Josh Ginsberg

Josh Ginsberg

CEO & Co-Founder, Zignal Labs

Adam Beaugh

Adam Beaugh

President & Co-Founder, Zignal Labs

Jennifer Granston

Jennifer Granston

Head of Strategy & Insights, Zignal Labs

2019 Agenda

We invite you to join us at Zignal Summit 2019, April 24 and 25. At this gathering of communications and marketing professionals, you will learn best practices to navigate an unpredictable media landscape, mitigate digital risks and build trust across your audiences. Hands-on product training is available on Wednesday, April 24 for current customers at Zignal University. Whether you’re a beginning, intermediate or advanced user, you’ll get the chance to deep-dive with our Zignal experts and up your media intelligence game.

Day 1 | Hands-on Product Training

7:30am

Registration and Welcome Breakfast

8:30am

Welcome and Training Kickoff

8:45am

Competitive and Market Intelligence

Discover best practices for using Zignal Enterprise to glean actionable market and competitive intelligence.

8:45am

Become a Profile Wizard

Let’s face it, setting up profiles can be a struggle. In this workshop, our Implementation experts will give you their tips and tricks for setting up a profile and teach you how to do your own complex searches with ease. In other words, they’ll make you profile wizards.

10:15am

Morning Break

10:35am

Audience and Influencer Detection, Segmentation and Analysis

Roll up your sleeves and learn how to identify, segment, compare and analyze the influencers that really matter to your industry and key topics.

10:35am

Advanced Insights from Specific Data Sources

One of Zignal Enterprise’s greatest strengths is the variety of our data source. The mix of traditional media and social allows you to get the full story and see how news travels from earned to social and back. This workshop will discuss the characteristics of these sources, and how you make sure you get the best insights possible from them.

12:05pm

Networking Lunch

1:05pm

Build and Protect: Crisis and Issue Management

When it comes to crises, it’s not a matter of “if” but “when” for most brands. We’ll show you how to prepare for and react to known and unknown risks so you can preserve your brand’s health and reputation and get ahead of potential crises before they wreak havoc.

1:05pm

Dashboards 2.0: Advanced Dashboard Setup for Insightful Analysis

Improve your storytelling with Dashboards and Reports using side-by-side comparisons, baseline trends and summaries to create more impactful insights.

2:35pm

Afternoon Break

2:55pm

Zignal Challenge: Leverage your Zignal Enterprise Platform

In our first official Zignal Challenge, training day participants will work together to incorporate everything they’ve learned over the course of the day to complete a real-life scenario using Zignal Enterprise.

4:25pm

About Zignal Certification

Learn about what it takes to become Zignal Certified.

4:45pm

Training Closing Remarks

5:30-7:00pm

Summit Welcome Reception

Day 2 | Zignal Summit 2019

8:00am

Registration and Networking Breakfast

9:00am

Build and Protect Your Most Valuable Asset – Your Brand

Speakers: Josh Ginsberg

Your brand is your most valuable asset. It determines whether consumers buy from you or your competitors. Your brand’s reputation can cause your stock to be worth billions or nothing – in an instant. But more than anything, your brand defines who you are. Zignal CEO Josh Ginsberg will open Zignal Summit 2019 by discussing how the world’s most innovative brands are flourishing in our modern landscape of uncertainty.

9:20am

Influence and Measure the Way People View and Interact With Your Brand

Speakers: Adam Beaugh

As the media landscape continues to rapidly evolve, the Zignal product team is laser-focused on helping you stay ahead of the curve. In this session, Zignal Labs President & Chief Product Officer Adam Beaugh will unveil game-changing new products that will help communications leaders identify and react to trends faster than ever before, and connect the dots between earned media and mission-critical business outcomes.

10:00am

Morning Break

10:20am

Keynote | Making Dove Fly - A Career with Purpose

Speakers: Sharon MacLeod

Purpose-driven, socially-responsible brands are increasingly popular with today's discerning media and public. But what strategies should you employ to make it part of your business’ DNA? Learn what it takes to develop a brand’s purpose from 20-year Unilever veteran Sharon MacLeod as she shares how her experience leading Dove and Dove Men+Care's purpose-led mission helped her discover her own purpose.

10:55am

Responding to the CSR Challenge

Speakers: Jonathan Gallegos Chris Librie

Businesses today must be able to answer to and align themselves with a new and extended range of stakeholders, including customers, employees, investors and partners, all of whom want to engage with companies that act as responsible corporate citizens. What are the guideposts and measurement tools critical to developing and gauging the impact of your CSR initiatives?

11:40am

Public Media Data and AI Are Changing the World for the Better

Speakers: Dr. Joe Smyser

Scarce funding, ethical concerns and other roadblocks have long limited the use of AI in tackling critical public sector issues. Luckily, that’s starting to change. In this session, Dr. Smyser will discuss several national-scale programs that illustrate how bleeding-edge technology can be used to apply modern solutions to public sector challenges stuck in the past. Learn how Kaiser Permanente is monitoring mental health, how the state of New Jersey tracks tobacco advertising and how WPP and The Milken Institute have built an opioid disease surveillance system.

12:10pm

Networking Lunch & Roundtables

1:10pm

Topics, Issues & Brand Association

Speakers: Caroline Caswell Carlisle Campbell Lisa Lanspery George Sutcliffe

How do you make your brand synonymous with "something": a cause, an emotion, a story? How do you define who you are in the mind of your stakeholders and deploy marketing and communications programs that align with those topics and stories? This session will showcase – and discuss the strategies of – brands who are storytelling masters.

1:55pm

The Future of Technology and Communications

Speakers: Fred Cook

In this session, Fred Cook, Chairman of Golin and Director of USC Annenberg Center of Public Relations, will discuss the results of the school’s 2019 Global Communications Report, sharing critical insights on the impact of trends and technology in shaping the future of the Public Relations industry.

2:30pm

Digital Transformation, Measurement and the Challenge of Proving Value

Speakers: Karlee Prazak Daryl Drabinsky Allyson Hugley David Patton

Digital transformation is breaking down silos, streamlining measurement and converging paid, earned, owned and shared channels. This session will focus on ways innovative media leaders can measure their output, gain cross-functional alignment and tie digital transformation efforts back to the bottom line.

3:10pm

Afternoon Break

3:30pm

Don't Throw Gas on a Fire...Defending Brands "Outside the Wire"

Speakers: Dr. Chase Cunningham

Cyber attacks that can take a bank offline or steal millions of customer records are alarming, but there’s an even larger, more dangerous specter of attacks that security leaders are unprepared to combat. From AI-powered cyber influence campaigns to viral and highly-convincing fake videos, adversaries can launch, control and orchestrate attacks “outside the wire” of an organization’s secured operations. This session will help leaders understand the reality of modern cyber threats and learn how they can better protect their brand, even when they must fight “outside the wire.”

4:05pm

Preventing and Detecting Crisis in a Chaotic Climate

Speakers: Anuj Nayar Paul Herrera Antonio Ortolani

Combating malicious and mainstream attacks on your brand has become increasingly difficult – and common – in the current media landscape. With over 20% of companies experiencing more than six crises per year, brands have less control than ever. Every brand must not only have an early warning system in place for known issues, but also needs to be prepared for unknown crises that can spring up any time. Learn strategies from industry veterans who have weathered many storms.

4:45pm

Closing Remarks

Speakers: Josh Ginsberg

5:00-7:00pm

Cocktail Reception

VIP Program

Zignal Summit 2019 is complimentary to brand leaders who meet our requirements. There are a limited number of complimentary passes available, apply today.

To qualify, you must:
  • Control the communications and or branding strategy and budget at your company
  • Currently work at a well-known consumer brand
  • Serve as Senior Level Management or above
Complimentary VIP pass includes:
  • Summit registration ($495 value)
  • Meals, drinks and functions over two days
  • Access to the VIP Lounge
If you meet the requirements and would like to join us, simply fill out and submit our VIP form.
Request VIP Access

Venue

Zignal Summit 2019 will be held at the Hotel Nikko San Francisco on Wednesday, April 24th and Thursday, April 25th. Beautifully remodeled in 2018, Hotel Nikko is centrally located in the heart of Union Square, surrounded by charming shops, boutiques and some of the city’s most talked-about restaurants. The Hotel Nikko is at the center of what makes San Francisco one of the most vibrant, beautiful cities in the world. Limited rooms are available at a discounted rate, book your room as soon as you register for Summit.

Register Now for The Media Intelligence Event of the Year

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