"I attended Zignal Summit to learn how other marketing and communications professionals are using data-driven insights to build and protect their brand."


"This was such a great opportunity to network with like minded marketing professionals. The sense of community at Zignal Summit was amazing!"


Zignal Summit 2019

Summit was incredible and we're counting the days to Summit 2019. Check back soon for updates and in the meantime, save the date.

"Summit speakers represented some of the biggest brands across every industry. I plan to share their best practices with my team."


“This was one of the most informational and well-executed conferences I have attended. Well done!”


Zignal Summit

Thank you for attending Zignal Summit 2018, the premier gathering of communications and marketing professionals focused on building stronger brands through intelligent communications strategies. Summit was a huge success and we’re counting the days to Summit 2019. In the meantime, save the date.

2018 Featured Speakers

Zignal Summit will feature top industry leaders from the communications, marketing, social media, analytics and digital strategy disciplines. Through keynote presentations, case studies and focused breakouts, Zignal Summit will educate and inspire attendees to harness the power of media data, analytics and insights to accelerate digital transformation.

Check back regularly as we add more speakers to the agenda.

Bradley Akubuiro

Bradley Akubuiro

Head, Government and Policy Communications, United Technologies

Paul Bowes

Paul Bowes

Sr. Alliance Manager, Twitter

Adriane Bradberry

Adriane Bradberry

Communications Director, The National Center for Women and Information Technology

Caroline Caswell

Caroline Caswell

Partner at the Pramana Collective

Noam Cadouri

Noam Cadouri

Head of Revenue and Data Partnerships at Reddit

Fred Cook

Fred Cook

Chairman, Golin and Director, USC Center of Public Relations - Annenberg

Doug Duvall

Doug Duvall

VP, Corporate Communications, Amtrak

Kieran Fagan

Kieran Fagan

VP, Enterprise Communications, Aetna

Nick Hayes

Nick Hayes

Senior Analyst, Security and Risk, Forrester

Gordon Johndroe

Gordon Johndroe

VP, Government Relations Communications, Boeing

Justin Levy

Justin Levy

Director of Global Social Marketing, Citrix

Steve Mnich

Steve Mnich

Head of Silicon Valley and West Coast Communications, IBM

Anuj Nayar

Anuj Nayar

VP, Head of Communications, LendingClub

Amy O'Connor

Amy O'Connor

VP, Digital, Business Roundtable

David Patton

David Patton

Director, Digital Media, Vulcan Inc.

Jessica Purdy

Jessica Purdy

Head of Social Media, JPMorgan Chase

Jake Rosen

Jake Rosen

Global Lead, Social Science, FleishmanHillard / Methods and Mastery

Logan Rosenstein

Logan Rosenstein

Social Technology and Insights, NVIDIA

Sid Sawhney

Sid Sawhney

Senior Director Marketing Strategy and Operations, Magic Leap

Archie Smart

Archie Smart

EVP, North America Digital and Social Practice Leader, MSLGROUP

Dr. Joe Smyser

Dr. Joe Smyser

CEO, The Public Good Projects

Roberta Thomson

Roberta Thomson

Corporate Communications Director, Facebook

Josh Ginsberg

Josh Ginsberg

CEO and Cofounder, Zignal Labs

Adam Beaugh

Adam Beaugh

President, Chief Product Officer and Co-Founder

2018 Agenda

8:00-9:00am

Registration and Networking Breakfast

9:00-9:30am

Corporate Communications Reimagined in the Age of Accelerated Digital Transformation - Josh Ginsberg, CEO of Zignal Labs with Fred Cook, Director of USC Annenberg School for Communication

Speakers: Josh Ginsberg Fred Cook

Zignal CEO Josh Ginsberg will discuss how the pace of change and digital transformation are creating a dynamic and (sometimes) dangerous media landscape for communications and marketing teams. Rooted in real world Fortune 1000 customer experiences, learn how brands can prepare for these new realities to build and protect brand health. Josh will be joined on stage by Fred Cook, Director of USC Annenberg School for Communication and Journalism to discuss some of the new findings from USC's 2018 Global Communications Report and reveal upcoming trends for the global communication industry.

9:35-10:25am

Where We're Headed: Real-time and Predictive Innovation for Real-World Impact - Adam Beaugh, President of Zignal Labs

Speakers: Adam Beaugh

How can you meet the challenges of today’s fast-paced and dynamic digital media landscape? Zignal President and Chief Product Officer Adam Beaugh details how Zignal is accelerating digital transformation across marketing and communications teams. Learn how big data, analytics and machine learning are the new table stakes for designing intelligent communication strategies that builds trust and protects brand reputation.

10:25-10:55am

Networking Break

10:55am-11:40am

Breaking Down Silos: The Convergence of Communications, Marketing and Media Channels - Featuring LendingClub, Vulcan, Citrix and Pramana Collective

Speakers: Caroline Caswell Anuj Nayar David Patton Justin Levy

The lines between earned, owned, shared and paid media are blurring. This shift is breaking down the departmental silos between social, communication, PR, content marketing, and digital teams. This integrated structure ultimately creates a customer-centric culture that values data collection, sharing, and analysis. In this session, learn how leading enterprises are integrating their communications and marketing teams to build purpose-driven brands and deliver clear messaging.

10:55am-11:40am

Check Your Pulse: The New Data Science and Modern Metrics Behind Brand Health Measurement - Featuring FleishmanHillard/ Methods and Mastery

Speakers: Jake Rosen

Traditionally, measuring brand health and reputation was a time-consuming and expensive process, conducted infrequently through manual surveys and focus groups. Today, media data and analytics unlock a real-time treasure trove of information about brand health, reputation and risk. Yet, which metrics should be used to calculate brand health? In this session, learn how brands are applying data science and advanced analytics to accurately measure brand health across key stakeholder segments.

11:45am-12:30pm

A Brave New World: What Your Job Looks Like in 2018 (And Beyond) - Featuring USC Annenberg School of Communications

Speakers: Fred Cook

The communication, PR and marketing disciplines are evolving rapidly. As digital transformation accelerates across the enterprise, what does the future hold for communication and PR teams? In this session, Fred Cook, Chairman of Golin and Director of USC Center of Public Relations, Annenberg will share the findings of its recent Global Communications Report. Based upon a poll of hundreds of public relations executives from around the world, Fred will present highlights of the 2018 Report which defines the future of the industry and those who will shape it.

11:45am-12:30pm

Moving the Needle: Measuring the Impact of Public Advocacy Campaigns - Featuring Public Good Projects and National Center for Women & Information Technology

Speakers: Adriane Bradberry Dr. Joe Smyser

Public advocacy campaigns rely upon a combination of education and civic engagement to drive awareness and change about a specific issue. In today’s fast-moving media landscape how can organizations measure the impact of their advocacy efforts? In this session, learn how advocacy organizations and nonprofits leverage media intelligence to guide strategy and measure impact.

12:30-1:30pm

Networking Lunch

1:30-2:15pm

New Opportunity for Innovation: Government Relations and the Pivot to Data-Driven Decision-Making - Featuring Boeing, United Technologies, and MSL Group

Speakers: Gordon Johndroe Bradley Akubuiro Archie Smart

For every large enterprise, the government represents a major stakeholder. New legislation, regulations, policy initiatives, and even the occasional Presidential Tweet can all impact brand reputation. In this session, learn how modern government relations teams are leveraging social intelligence to engage key policymakers, craft strategy and drive advocacy campaigns.

1:30-2:15pm

Impress the Corner Office: Reporting with Confidence to the C-Suite in Times of Crisis and Opportunity - Featuring IBM, Business Roundtable and Magic Leap

Speakers: Sid Sawhney Steve Mnich Amy O'Connor

Communications and marketing teams are now the protectors of corporate brand reputation. With this awesome responsibility, organizations must regularly report to the C-Suite and Board on topics such as brand health, risk mitigation or crisis remediation. How do you report to the C-Suite on time — with accurate and actionable information? In this session, learn how top brands empower the C-Suite with timely and actionable reporting to make decisions.

2:20-3:05pm

Hype or Happening? How AI and Social Data are Transforming Marketing - Featuring Twitter, NVIDIA and Reddit

Speakers: Paul Bowes Noam Cadouri Logan Rosenstein

Nearly forty percent of marketers say analytics, artificial intelligence and machine learning will be the most transformative technology for marketers in the coming year. At the same time, rich social data from sources such as Reddit and Twitter are giving marketers new insights into brand sentiment and risk. Yet what’s the truth vs the hype? In this session, NVIDIA, Reddit and Twitter will discuss how powerful analytics combined with social data are delivering new insights to drive smarter and faster decision-making.

2:20-3:05pm

Protecting Brand Reputation in a Chaotic Digital Media Landscape - Featuring Forrester

Speakers: Nick Hayes

Over sixty percent of a company's valuation is attributed to brand reputation. Yet in today's fast-moving digital environment, reputational risks lurk at every turn. These risks span the spectrum from internal leaks, social media firestorms, fake news and bots, extremist content, and harassment in the headlines. Join guest speaker, Forrester Senior Analyst Nick Hayes, as he outlines the growing digital threats facing every brand and how to mitigate risk.

3:05-3:25pm

Networking Break

3:25-4:10pm

Main Stage Executive Panel: What Does Your Brand Stand For? Building Purpose-Driven Brands - Featuring JPMorgan Chase, Facebook, Amtrak and Aetna

Speakers: Roberta Thomson Jessica Purdy Doug Duvall Kieran Fagan

Today, consumers want to buy from brands that stand for a purpose. Specifically, every brand is building trust across their many stakeholder and audience segments spanning a range of business narratives and issues such as innovation, diversity, "the future of work," innovation and sustainable business practices. In this main stage panel, brand leaders will discuss how they are advocating purpose-driven communications strategies and measuring brand impact.

4:15-4:30pm

Closing Remarks

4:30-6:30pm

Cocktail Reception

Who Should Attend

Media and social intelligence is empowering many teams across today’s enterprise and at leading agencies. If you are a member of the corporate communications, public relations, marketing, social media, digital strategy and government affairs teams, then you won’t want to miss the Zignal Summit!

2018 Venue

Zignal Summit 2018 will be held at the Hilton San Francisco, Financial District on Thursday, April 26.

Whether you’re experiencing the spirited nightlife of Chinatown, hopping on a ferry to Alcatraz Island, or savoring a sunny afternoon on Fisherman’s Wharf, the Hilton San Francisco Financial District boasts a convenient downtown location, just a few steps from premier Bay Area attractions.