We live in the “reputation economy,” where companies are closely scrutinized and customers make buying decisions based largely on what a company stands for. To understand this trend, PRWeek and Zignal Labs recently surveyed senior communications leaders at top enterprises to understand the importance of measuring, building and protecting brand reputation.
More than half of the respondents (52%) said that at least 50% of a company’s market value can be attributed to reputation. A whopping 92% felt that a quarter of company’s market value is linked to this intangible asset. Over 66% admit they could use better tools and tactics to protect their brand reputation.
Click here to download a copy of the study.
Explore below to learn how Zignal is helping some of the top global enterprises build and protect their brands.
Zignal Enterprise offers the first Message Impact Score to help organizations immediately measure the success of their communications and content strategies to determine the health of their brand. Every news story and media mention is automatically scored to provide at-a-glance metrics that deliver instant insight into messages resonating with stakeholders.
Utilizing machine learning techniques, Zignal quickly sifts through massive amounts of data to summarize events that impact the health of your brand. Similarly, stories are instantly surfaced so you better understand common conversations and the most representative topics associated with your brand.
Zignal analyzes millions of data sources every second of every day—across traditional, digital and social media—in order to surface the most crucial information to build and protect your brand. Define message strategy and proactively curtail the spread of negative information with the right insight at the right time.