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Zignal Labs Influence Intelligence maps media conversations to help businesses identify automated social media accounts and influence events. Better-inform communications strategies and make smarter paid media decisions.
Every day, mis/disinformation narratives impact the largest U.S. companies. Rudimentary media monitoring and social listening will not uncover such campaigns. Zignal Influence Intelligence lets you see the role automated accounts play in crises, escalation, and propagation of narrative-borne risks.
While many influencer marketing tools look at surface metrics such as the number of likes and retweets, Zignal Influence Intelligence digs a layer deeper to uncover the amount of automation involved in a conversation, a crucial component of influence operations – or activities that are coordinated to sway public opinion. Now you can get alerts when automated activity picks up, see automation scores for any story and navigate this new media playing field.