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Zignal Labs Influence Intelligence maps media conversations to help brands identify automated social media accounts and influence events. Better-inform communications strategies, make smarter paid media decisions and mitigate reputation risk.
Every day, well-coordinated disinformation attacks impact the largest U.S. companies without anyone knowing they are occurring. Rudimentary media metrics will not uncover such campaigns. Zignal Influence Intelligence lets you see the role automated accounts play in crises, escalation and propagation of media stories.
While many influencer marketing tools look at surface metrics such as the number of likes and retweets, Zignal Influence Intelligence digs a layer deeper to uncover the amount of automation involved in a conversation, a crucial component of influence operations – or activities that are coordinated to sway public opinion. Now you can get alerts when automated activity picks up, see automation scores for any story and navigate this new media playing field.
