Brand Management - Zignal Labs

In today’s always-on, highly scrutinized media ecosystem, the reputation of your corporate brand can make or break your business.

Zignal’s Brand Management solution continuously scans the entire media spectrum to instantly surface the issues and insights that matter most to your brand, strengthen the context of social media data around trending topics and give you the power to more strategically interpret and act upon every brand building opportunity.

Brand Amplification

Never miss an opportunity to amplify your brand. Zignal helps you measure and uplevel the impact of your communications plan to improve brand reputation and business performance.

Monitor for mentions of your brand in real time to gain a holistic understanding of how your brand is being talked about across various media channels.
Identify who or what is shaping the conversation around key topics – and target the right media and influencers to promote your brand.
Measure the “quality” and positive or negative impact of mentions related to your brand with Zignal’s Media Quality Score (MQS).

Crisis and Issues Management

When it comes to a crisis, stale data simply won’t do. Zignal helps you manage today’s chaotic media environment by synthesizing and enriching data in real time so you can proactively and reactively reduce the impact on your brand and reputation.

Monitor hot button issues and set up early warning alerts so that you can quickly understand and respond to a potential crisis.
Baseline previous crisis events to extract data-driven insights that help you plan proactive and effective messaging.
Identify when unreliable or automated sources are fueling the discourse around your brand – and leverage this knowledge to put out fires before they spread.

Competitive and Market Intelligence

The more you know about your competitors, the better you’ll be able to stay ahead of the pack. With Zignal, leverage real-time media analytics to reveal hidden insights about your competitors’ brand, products or business strategy.

Leverage Zignal’s holistic overview of the entire media ecosystem to monitor competitor movements – and better understand how they impact your brand.
Monitor broad and niche industry conversations to proactively uncover underlying trends that can help you to capitalize on market opportunities.

Brand Management Drive recognition and loyalty to build an influential brand.

Brand Amplification

Crisis and Issues Management

Competitive and Market Intelligence

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