Content Strategy
In an easily distracted world, it’s essential to create authentic, personalized content that will captivate your audience. With Zignal, you can identify the strategic messages, keywords and content that help you engage with any audience – at any time.
- Analyze trending conversations to better understand which keywords to leverage or avoid.
- Measure and benchmark industry topics to discover opportunities to expand into new and related topical areas.
- Leverage sentiment scoring to understand what content drives higher levels of engagement.