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Consumer Intelligence Understand the influences that persuade consumers to buy a product.

The key to future-proofing your company? Listening to and understanding market and consumer trends. Luckily, we live in an age where a firehose of data from Twitter, Reddit, blogs, forums and many other channels are waiting to be explored – and provide you with insights into understanding your customers.

Zignal helps you nimbly mine this vast datastream to gain a rapid understanding of how consumers think and feel,  empowering you to help your buyers frictionlessly navigate the purchase process.

Consumer Trends

It’s crucial for marketers, brand managers, product marketing managers and product managers to stay ahead of the values, attitudes and behaviors that drive consumers toward certain products and services – and away from others. With Zignal, you can conduct deeper research to understand where and how consumers are willing to spend, and answer specific questions around behaviors, perceptions, and desires.

  • Leverage the power of informal focus groups – and contextualize data-driven insights without bias – to understand why people buy certain products over others.
  • Segment and analyze consumer conversations around themes and topics in order to glean insights and findings about your key audiences.
  • Map influencer affinities to attract and retain customers with personalized and targeted communications.

Product Insights

Anyone responsible for the lifecycle of a product must be able to balance business priorities, customer needs, market trends, competitive pressure and technical issues in the face of incredibly tight deadlines. With Zignal, you can mine real-time insights from public conversations to keep a pulse on public consensus about your products and services.

  • Tap into social media to better understand how consumers are using your products and maximize customer lifetime value.
  • Quantify and benchmark against competitor products to inform your product roadmap and identify features and capabilities to prioritize, develop or adjust.
  • Analyze major or minor product launches to gain insights into real-time customer product experiences and rapidly address software issues.

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