Consumer Trends
It’s crucial for marketers, brand managers, product marketing managers and product managers to stay ahead of the values, attitudes and behaviors that drive consumers toward certain products and services – and away from others. With Zignal, you can conduct deeper research to understand where and how consumers are willing to spend, and answer specific questions around behaviors, perceptions, and desires.
- Leverage the power of informal focus groups – and contextualize data-driven insights without bias – to understand why people buy certain products over others.
- Segment and analyze consumer conversations around themes and topics in order to glean insights and findings about your key audiences.
- Map influencer affinities to attract and retain customers with personalized and targeted communications.
