It’s crucial for marketers, brand managers, product marketing managers and product managers to stay ahead of the values, attitudes and behaviors that drive consumers toward certain products and services – and away from others. With Zignal, you can conduct deeper research to understand where and how consumers are willing to spend, and answer specific questions around behaviors, perceptions, and desires.
- Leverage the power of informal focus groups – and contextualize data-driven insights without bias – to understand why people buy certain products over others.
- Segment and analyze consumer conversations around themes and topics in order to glean insights and findings about your key audiences.
- Map influencer affinities to attract and retain customers with personalized and targeted communications.