Narrative Intelligence for the Financial Services Sector

Today, the Financial Services, Banking, and Insurance sector must contend with multiple challenges tied to regulations, legacy systems, and disruptive models and technologies. At the same time, higher customer expectations are adding additional pressure. As these industries transform themselves, the narrative landscape presents both threats and opportunities for Risk and Communications professionals.

Big Brands Trust Zignal

Some of our Finance customers include exciting companies like:

“The value add really has been around demonstrating that the messaging is penetrating across all different platforms and with different influencers.”

Mitigate Narrative-borne Risks

The stakes are high for Financial Services firms: A high profile crisis often leads to regulatory crackdowns, loss of business, lawsuits, employee losses, and other negative outcomes. With Zignal, know the moment a crisis erupts and inform key executives and members of the crisis-response team:

  • Generate an early warning alert to your rapid-response team whenever a threat emerges
  • Arm yourself and the C-Suite with accurate, complete, and actionable insights to respond quickly
  • Know when suspicious actors across the social media landscape are driving disinformation about your business

Differentiate Your Brand

In a rapidly changing marketplace with new Fintech upstarts, differentiate and protect your unique brand identity:

  • Drive and measure the impact of a compelling narrative through earned media content
  • Understand sentiment across key stakeholder segments
  • Break down Communications and Marketing silos with centralized metrics insight across media channels

Anticipate Marketplace and Regulatory Shifts

Marketplace shifts or changes in consumer sentiment will often fuel regulatory and governmental oversight. With Zignal, gain insight into key topics, trends, or issues across your important stakeholders:

  • Understand key positions taken by policymakers or regulatory bodies
  • Surface simmering issues or trends that can portend future regulation or legislative action
  • Understand shifting consumer or public sentiment

See Zignal in Action

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