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Media Intelligence for Health and Pharma Brands

Brands in the health and pharma space are under a lot of pressure. These brands face high expectations from the public and the government around pricing, access, and the patient experience. Zignal provides next-gen media intelligence to help you navigate the high-stakes task of engaging with these audiences through communications, PR, and marketing.

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"With Zignal, we can really measure the media coverage that we're getting. That helps us to design or drive the strategy while we're developing those campaigns."

Strengthen Patient Engagement

It’s crucial to understand the patient experience as it pertains to your brand. Zignal provides granular insight into how your brand is being discussed in the patient community.

  • Build better satisfaction and loyalty by fully understanding how customers have experienced your products and services.
  • Analyze customer sentiment toward your brand and build communications and marketing campaigns accordingly.
  • Identify key influencers in the patient community and track their public messaging in real time.

Know Your Impact

With Zignal’s media intelligence, you gain full, detailed visibility into the impact of your campaigns.

  • Measure the impact of your earned media campaigns among patients, policymakers, and other stakeholders.
  • Leverage Zignal’s Media Quality Score to gauge the effectiveness of your comms and identify weaknesses.
  • Optimize your narrative by tracking changes in the health and pharma landscape in real time.

Protect Your Reputation

In the highly scrutinized health field, your reputation is one of your most precious assets. WIth Zignal, you can quickly identify and neutralize threats.

  • Generate early alerts to crisis risks so you can mount a rapid response.
  • Arm your C-Suite with thorough, actionable insights to fully understand the situation.
  • Track changes in brand sentiment in real time across key topics and stakeholders.

See Zignal in action

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